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Infographic: What Female Beauty Consumers Want in Skin Care in 2018

10 Jan 2018 Ann D'Adamo
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in Beauty

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From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by introducing intriguing new formats and trendy ingredients...but what do women really want? In our infographic, you'll discover the most-wanted formats and benefits and where female consumers are buying skin care. 

The Most Wanted Skin Care Benefits and Formats of 2018

Most wanted benefits include:

anti-aging

hydrating

evens skin tone

contains SPF

Most intriguing formats include:

waterless cleanser

solid cleanser

cushion compact

sunscreen stick

Women's Marketing has helped countless indie beauty brands find solutions to their marketing challenges. Contact us to learn how our suite of marketing strategy services can help build your brand.

Contact us today! 

Beauty

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