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Infographic: What Beauty Box Consumers Really Think

Posted by Ann D'Adamo on Nov 24, 2017 7:00:00 AM
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Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a slew of competitors has popped up offering their own boxes curated to the buyer’s interests (such as vegan beauty, nails, etc…). In our infographic, you'll learn how subscription boxes help women to discover indie brands and why sampling often leads to conversion.

Why women subscribe to beauty boxes

52% discover new products

35% receive high-quality products for a good price

6%   I don’t need to shop any more

Most important beauty box features

87% price

69% product range

62% ability to personalize content

46% frequency of delivery

45% brands offered

41% cancellation policy

15% style of the box

We grasp the ways women engage and take action with brands, leveraging longstanding expertise and industry knowledge to help clients achieve their goals. Our proprietary data intelligence fosters relevancy, impact, and growth, across multiple applications and informs marketing strategy. Contact us today to learn about our suite of beauty marketing services.

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Filed Under: Beauty