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Infographic: The Beauty of  E-Commerce | WMI

Posted by Ann D'Adamo on Jul 26, 2017 8:30:00 AM
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In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47% respectively. Ulta boasted a 71% jump in online sales during the first quarter of 2017 and Sephora boasted a 150% growth in mobile shopping in the past year. By all accounts, shoppers are increasingly comfortable buying beauty online. In our infographic, we reveal why understanding the new consumer journey is essential as marketers develop strategies to engage online beauty shoppers.

How Beauty Buyers Shop on E-Commerce and What They Look For From Online Retailers

Consumers look for...

best prices

free shipping

site security

free returns

special promotions

their favorite products/selection

ease of navigation

free samples

ability to use loyalty program

Learn how Women's Marketing can help you reach consumers where and when it matters most. Discover our suite of marketing services, including Amazon, influencer networks, and social media activation.

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Filed Under: Beauty, Amazon