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Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

Posted by Ann D'Adamo on Nov 10, 2017 7:03:00 AM
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The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment with new products and interact with innovative brands. While it’s no surprise that young women are eager to engage with new digital tools, it’s exciting to see women of every demographic adopting a digital mindset. In our infographic, we follow her path to purchase and learn what motivates her at each step of her journey.

Discovery: Where Each Generation of Beauty Consumers Find Inspiration

Generation Z and Millennials

social media

online/websites

in-store

Generation X

online/websites

in-store

social media

Baby Boomers

in-store

online

rep or distributor

Whether you're marketing beauty to Generation Z, Millennial, Generation X, or Baby Boomers, Women's Marketing can help you reach your target consumer through our suite of marketing services. Contact us today to learn more.

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Filed Under: Beauty, Digital