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Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

Posted by Ann D'Adamo on Mar 7, 2018 7:00:00 AM
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While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s online sales have nearly tripled and Sephora’s have more than doubled. Although online still represents a small share of the overall market, strides in digital beauty sales indicate there’s significant room for growth. In our infographic, we detail the strategies each retailer is taking to win.

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Filed Under: Beauty, Digital, Retail