Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all women say they regularly run or jog. Not long ago, women were an afterthought in distance running, today, they make up 57% of the 17 million race finishers in the country. Although women run for health benefits and the challenge of crossing the finish line, they still want to look their best while doing so! In our infographic we explore how fashion and beauty brands can engage active women with content that addresses their concerns.
Top Beauty and Fashion Concerns for Female Runners
1. Poor bra support
2. Chapped lips
4. Clothing that becomes transparent when wet
Contact Women's Marketing to learn more about female consumers and how to engage them when and where it matters most for your brand.