Beauty is emotional and deeply rooted in identity. Makeup helps consumers amplify who they are and enables them to become who they want to be. Exposure to trends through social media and the rise of indie beauty brands has accelerated experimentation and excitement about the category. To learn more about the color cosmetics consumer, we launched a nationwide survey to our proprietary insights community, Glimmer. In this infographic, we reveal the results of the study.
Women's Marketing offers our clients cutting-edge research and insights. Learn more about our research practice and how marketers can tap into the Glimmer community to learn more about their consumer.