What's the first thing you do in the morning? If you reach for your phone before you've had your first sip of coffee, you're among a good portion of Americans that do so. But it's a little known fact that the mobile behavior consumers engage in first, will determine what they will do throughout the day. For example, 65% of users who start their day with a shopping app will continue to shop on their smartphone throughout the morning. In our infographic, we learn how marketers can use morning messaging to seize the day!
4 Ways Marketers Can Make Mornings Count
1. Announce promotions and sales through email or chat to drive to site or mobile app
2. Targeted ads on Facebook can be very effective given that Facebook is one of the first apps consumers use in the morning
3. Use data to uncover your consumer's morning moments via spikes in traffic, persistent a.m. searches, or surges from specific users
4. Say good morning! Customers welcome interactions that humanize the experience and are relevant to them - sending personalized content is key!
Want to learn how you can reach consumers at the moments they're most open to engaging with your brand? Contact Women's Marketing to learn about our suite of marketing services and expertise across beauty, fashion, food & beverage, and health and wellness verticals.