Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names. Marketers have found that micro-influencers can have a major impact on their brand. Followers often view them as more authentic, accessible, and arguably more passionate about the topics they post about than those with significantly larger followings. Influencer marketing is an essential part of any brand's marketing strategy and identifying the right influencers for your brand is often cited as a top challenge for marketers. Contact WMI today to learn about our suite of marketing services and discover how we can help you develop the right influencer strategy for your brand.
Infographic: Why Do Micro Influencers Drive More Engagement On Social Media Than Social Superstars?
1. They are considered more authentic and believable than social superstars
2. Micro influencers with fewer than 1,000 followers generate more post engagement on social media - up to 8% per post. Those with 1,000 to 10,000 followers generate likes at about 4% per post. Engagement for influencers with 1-10 million followers earn likes only 1.7% of the time
3. The average micro influencer has approximately 6,000 followers on Instagram