She's perfected contouring, had her strobing technique down before anyone else, and scored Kylie's Lip Kit before it sold out. The beauty enthusiast is completely obsessed with everything new and noteworthy in cosmetics, hair, and skin care. Learn why she's so invested in the category and how brands can engage this trendsetter throughout her day.
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5 Facts You Need To Know About The Beauty Enthusiast
1. 51% spend between 30-40 minutes on their daily beauty routines
2. 89% agree that beauty boosts their self-esteem
3. 65% think it's fun to follow the latest trends
4. 75% spend as much as they can afford to on beauty
5. 77% occasionally try new products and 23% frequently experiment with new products or trends