Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report following at least one major sport. In our infographic, we dive into the motivations, habits, and purchasing behaviors that will help your brand develop a digital marketing strategy to reach sports super fans.
5 Incredible Facts About Sports Super Fans
1. 61% of men and 39% of women define themselves as "avid fans"
2. 71% of avid fans follow at least two sports
4. 42% of sports fans and 49% of avid fans played sports as kids
5. 40% of avid fans say they feel a "rush" when their team wins a game