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Infographic: Marketing the Summer Olympics 2016 | WMI

Posted by Ann D'Adamo on Jul 20, 2016 8:30:00 AM

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More than 20 million people are expected to tune in to watch the Olympic games in Rio this summer! But they're not just watching on TV, they'll be tuning in on mobile and following on social media. In our infographic, we look at how brands marketing to sports enthusiasts can reach consumers and engage with them throughout their day. 

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