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Infographic: Food and Beverage Marketing Trends in Protein | WMI

Posted by Ann D'Adamo on Oct 13, 2017 10:13:41 AM

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Food and beverage marketing trends come and go, but the protein trend is here to stay. More than a third of U.S. households say they follow a specific protein-focused diet and half of all Americans eat protein at every meal. In our infographic, you'll discover the top protein sources, why consumers are looking for more plant-based proteins, and where the growth is in the marketplace.

High Growth Alternative Protein Categories Food and Beverage Marketing Executives Need to Know

1. protein powders/beverages

2. desserts

3. yogurt

4. salty snacks

5. prepared foods

6. granola/cereal

7. cookies/crackers

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Filed Under: Food & Beverage