More than half of all moms agree that cooking for their family can be stressful. Whether it’s dealing with a finicky eater or worrying about allergies, parents have a lot on their plate. In our infographic, we explore the concerns moms face, who makes the decisions about brands, and the top ten reasons they switch brands.
Marketing to Millennial Moms: How Food and Beverage Brands Can Help Female Consumers Solve Dinnertime Dilemmas
9 in 10 moms find at least one aspect of feeding their children challenging
Mom’s biggest dinner challenges
54% ensuring meals are nutritionally balanced
51% giving kids a varied diet
49% finding time to prepare meals
45% finding healthy food ideas
44% preparing meals on a budget
28% finding time for grocery shopping
27% deciding what to pack for lunches and snacks
14% preparing meals for kids of different ages
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