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Infographic: Women Take A Proactive Approach to Health and Wellness

Posted by Ann D'Adamo on Feb 2, 2018 7:00:00 AM

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Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians continue to rank as the most trustworthy source of health and wellness information, consumers are increasingly taking a proactive approach and researching the best prices for the services they need. In our infographic, you'll learn how these informed decision makers are changing the way consumers approach healthcare. 

Where do female consumers get their health and wellness information?

53% of women believe best health info is online, but only 31% of these women say they trust online info

38% search engine

37% medical website

12% hospital website

12% YouTube

11% Facebook

7%   pharmaceutical company website

Is your brand trying to reach female consumers? Marketers that understand what she values and how she percives their brand will have an advantage in engaging her. Women's Marketing offers a full scope of marketing services—social media, influencer marketing, digital, and traditional media, to build awareness and activate consumers. Whether you're marketing beauty products or launching a new health and wellness product, our suite of media planning and buying services can help to build your brand. Contact us today to get started! 

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Filed Under: Digital, Health & Wellness