Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel, electronics, and dorm furnishings and early signs indicate that back-to-school spending will increase 4% in 2017. Although 46% of parents say they will purchase some supplies online (back-to-school e-commerce is expected to grow 14.8%, roughly even with last year’s 14.9%) 76% of moms say they still prefer to do most of their back-to-school shopping in store to better evaluate products and enjoy the tradition of shopping for back-to-school items with their children. In our infographic, we explore how consumers shop, how much consumers intend to spend on back to school, what moms will be buying, and where they plan to buy it!
Why Moms Prefer In-Store Shopping for Back-to-School 2017
- 1. 65% shop in store to evaluate look/feel of products
- 2. 64% want to get items immediately
- 3. 48% enjoy the experience of back-to-school shopping with their children
- 4. 46% say they can get better deals through store rewards
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