Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime members visit the site at least once a week—in fact, 10% of those consumers say they only shop on the e-commerce platform. In our infographic, we look at how consumers discover brands on Amazon and why having an optimized search strategy is essential.
Most Amazon Shoppers Won’t Go Beyond the Second Page
Why search results matter more than ever
81% of clicks occur on the first page of search results
70% never click past the first page of search results
35% click on the first product featured on a search page
Did you know? The first three items displayed in search results account for 64% of clicks
Women's Marketing offers a suite of Amazon marketing services. Contact us today to learn how we can help your brand grow.