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Infographic: Inside The Mind of the Millennial Shopper

Posted by Ann D'Adamo on Mar 21, 2018 7:07:00 AM

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Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do buy, they are 20% more likely than the average shopper to spend up to 25% more. Although she’s an avid shopper, she’s selective about the brands she buys. In our infographic, you'll learn what (and who) influences her purchases and why brand story matters. 

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Filed Under: Fashion, Beauty, Retail