Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the “cleanest” and most nutritious foods, and work out at boutique fitness centers. From beauty-enhancing supplements to eco-tourism, wellness is the new luxury. Although those with a wellness mindset tend to be focused on transformational experiences, this segment is still very acquisition-minded…but only if products and services authentically align with their values—and therein lies the key to this consumer.
In our "Health and Wellness Trends 2017" report we offer marketers insight into what matters most to wellness-minded consumers.
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