The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors, silhouettes, and themes that would fire up retail sales. But social and digital media disrupted the cycle and completely changed the conversation between brands and customers. Today’s on-demand culture has all but erased the division between seasons and influencers on Instagram and Snapchat are the new tastemakers. Although it’s easier for brands to get to know and understand their consumer, it’s now more difficult to predict the behaviors that influence customer decisions. In 2017, marketers will begin to better understand and analyze the data they gather from all touchpoints and use it to make more informed decisions about product development, marketing, and sales. In our new report, "Fashion Industry Marketing Trends 2017," we explore how brands will innovate, communicate, and learn a lot more about today’s shopper.