Cyber Monday Statistics
Since its official inception in 2006, Cyber Monday has become an increasingly important shopping event resulting in historical e-commerce revenue highs. Cyber Monday offers both brands and retailers the opportunity to reach out with limited-time deals and tune into the excitement of the holiday season. Here, we look at how consumers shopped in 2015 for insight into what we might expect in 2016.
1. This year, 50% of internet users plan to shop on Cyber Monday, compared to 47% in 2015
2. In 2015, Cyber Monday racked up $3.19 billion in digital sales
3. Last year, the average Cyber Monday order value was $123.43—the average desktop order was $128.00 and the average mobile order was $102.02
4. The average number of items ordered was 3.97 per order
5. Not a lot of work was getting done on Cyber Monday! 51.4% of sales were made from home, and almost 49% of sales were made from work
6. Mobile sales increased 53% in 2015 to $838 million
7. Millennials are more likely than older generations in the US to use their smartphones to shop for deals on Cyber Monday—48% of 18-24 and 49% of 25-34 say they plan to shop for deals via smartphone on Cyber Monday
8. In 2015, iOS users accounted for more than three times as many sales as Android users (21% vs. 6%)
9. 90% of online shoppers surveyed say low prices are most important, followed by free shipping at 86%
10. 59% of Cyber Monday shoppers were female, 41% male
11. Women spent more than men on Cyber Monday, accounting for almost 62% of all ecommerce
12. Most visited retail properties on Cyber Monday 2015 (multi-platform): Amazon, Walmart, eBay, Target, Best Buy
Learn more about the latest digital marketing trends in the marketplace during the holidays and throughout the year. Contact Women's Marketing today!
Sources: eMarketer, PFS, USA Today, comScore