Indie brands continued to gain momentum in 2016 thanks to product innovation and a
major shift in the way consumers discover and buy beauty. In the U.S. and globally, social media
is a primary source for learning about new products and the latest trends and techniques—
the number of women looking for beauty advice and information online is up 11% since 2014.
Deepening engagement in the category has created both opportunities and challenges for beauty brands. In our "Beauty Marketing Trends 2017" report, we explore how these trends will impact brands and which techniques marketers should consider in 2017.
Women's Marketing offers expertise in building beauty brands. Contact us today to learn how our proven strategies can help your brand grow and thrive.