“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor
Liz articulated what women have known for centuries: lipstick has the ability to change our look, shift our mood, and give us confidence. In honor of National Lipstick Day, we’ve pulled together ten fun facts about our favorite pout perfecting cosmetic.
- The average American woman will spend about $1,780 on lipstick during her lifetime!
- 55% of all women wear lip makeup regularly
- Archeologists unearthed cosmetic cases containing what they believe to be lip rouge from sites in Ancient Sumeria dating back to 3,500 B.C.
- In Ancient Egypt, both men and women wore lip color made from a mixture of red ochre, carmine, wax, or animal fat. Popular shades included magenta, blue-black, or ange, and red
- In the 1500’s, people in England believed that lipstick had magical powers (come to think of it, maybe they were on to something—90% of women say that wearing lipstick makes them feel better!)
- In the 1600’s English pastors denounced lip color as “sinful,” but English citizens weren’t buying it—both men and women colored their lips with shades of red to distinguish themselves among social classes
- In the early 1900’s, U.S. Suffragettes painted their lips as a symbol of emancipation
- Although cosmetics were rationed in Great Britain during WWII, lipstick was kept in production because Winston Churchill believed it boosted morale
- Social media loves lipstick: 63% of all makeup conversations mention lip color
- A quick YouTube search for lipstick yields about 3,120,000 results
Although lipstick’s ability to empower women hasn’t changed, the art and science of beauty marketing has shifted dramatically. Today, through social media, brands have endless opportunities to engage with customers, showcase products, and inspire loyalty. Women’s Marketing understands the many ways women take action with brands throughout their day. We use the latest digital media planning tools to tap into the buying power of women. Contact us today to discover how we can take your brand to the next level.
Sources: Mintel, Color Cosmetics US March 2015, Harvard Law School: Reading our Lips: The History of Lipstick Regulation in Western Seats of Power, Huffington Post, Fashionista, YouTube