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Rich Zeldes

Recent Posts

Aug 15 2018

Trend Roundup: Mom, Baby, and Infant Care

Rich Zeldes

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of industries. Another great thing about ECRM’s sessions is that they offer emerging brands the opportunity to learn about the ever-changing retail landscape and how to market to consumers from executives and industry veterans.

I joined Marlea Clark, EVP of Marketing & Insights, at the Baby & Infant Care EPPS, where she hosted the session “The E-Comm Mom: How Moms Shop Digital, Mobile and Amazon” for the third year in a row. During the session, she shared insights from our recent study asking moms across the country how they shop.

Filed Under: Health & Wellness, Retail

Jun 26 2018

Trend Roundup: Project Nosh + Foundermade

Rich Zeldes

As consumers increasingly crave healthier foods, brands are responding through fresh ingredients, sourcing and flavors, with much of the industry’s growth coming from smaller, independent brands. Rich Zeldes, EVP Managing Director at Women’s Marketing, visited four CPG summits that showcased how the entrepreneurial spirit is still alive when it comes to keeping it clean and green in food. California’s Lincoln Consumer Conference and Imperial Consumer Summit, as well as New York’s Project Nosh and Foundermade conferences proved that the food industry in particular is still being disrupted in many meaningful, healthy ways that consumers are reacting positively to. That means brands are listening to consumer needs, paying attention to the trends and adjusting to fit as needed. Rich shared a few key food trends worth noting:

Filed Under: Food & Beverage, Health & Wellness

Mar 29 2018

7 Food and Beverage Trends from Natural Products Expo West 2018

Rich Zeldes

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a multi-day event drawing over 85,000 attendees and 3,500 exhibitors. Retail buyers, distributors, and investors were among those that walked the show floor in search of the next superstar brand. Beyond food, exhibitors included beauty, home, pet, and other products geared toward healthy lifestyle consumers. While many of these brands were more eager to point out what their products don’t contain than what they do, we identified several noteworthy ingredient trends.

Filed Under: Food & Beverage

Feb 21 2018

Is Your Beauty or Food and Beverage Brand an Acquisition Target?

Rich Zeldes

Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these newcomers are stealing share from category leaders and causing a stir in the marketplace. Brands that once were category leaders are taking an “if you can’t beat them, buy them” approach and acquiring indie brands to remain competitive. While having a unique product or position can attract interest from investors, it’s not enough. Rich Zeldes,  EVP Managing Director at Women's Marketing, spoke with Maria Steingoltz, Managing Director at L.E.K. Consulting, a consulting firm with a retail focus on food/beverage and beauty and personal care, to learn what makes a brand a strong target for acquisition.

Filed Under: Beauty, Food & Beverage

Oct 25 2017

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Rich Zeldes

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one

Filed Under: Get to Know WMI, Digital

Jul 31 2017

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

Rich Zeldes

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory firm Forrester, about the outlook for retail, which, as we’ve all heard, appears rather bleak. This year alone, 5,300 stores have closed, up 218% year-over-year, with no slowdown in sight. Analysts predict that store closings in 2017 will exceed the record high number of closures in 2008 at the start of the Great Recession.

Filed Under: Fashion

Jun 6 2017

What Does It Take To Build A National Brand? | WMI

Rich Zeldes

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was straightforward. Broad awareness was built through national TV and magazines and local advertising was designed to drive consumers in store. Today, everything has changed. Technology has become a key factor and tool in how marketers reach consumers, offering more ad choices, better targeting, and insightful analytics, as well as fundamentally changing how consumers interact with brands. However, the journey isn’t exclusively digital—consumers move seamlessly across digital and analog worlds…and brands are expected to do the same.

Filed Under: Digital

Jan 26 2016

Personalized Video Delivers for Brands | WMI

Rich Zeldes

Today it’s essential for marketers to create a real, interactive, and personalized dialogue with their customers—wherever and whenever they’re ready to listen and respond. Although social media has expanded a brand’s reach, one channel has become increasingly important—video. As consumers increasingly spend time viewing digital video, marketers are following.

Filed Under: Digital

Nov 10 2015

Creative Video Advertising: Three Things to Know | WMI

Rich Zeldes

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your content. Women’s Marketing Executive Vice President Managing Director, Global Business Development Rich Zeldes offers three tips for marketers to consider when developing mobile ads.

Filed Under: Integrated, Industry News, Digital