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Marjorie Powers

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Apr 14 2017

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

Marjorie Powers

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a celebrity endorsement can still be a powerful way for brands to increase awareness, build credibility, and promote products. Amazingly, brands don’t even have to wait to feel the celebrity effect—upon announcing a celebrity alignment, some brands saw their stock prices rise and sales jump by 4%.

Filed Under: Fashion, Beauty, Media