Stella Rising Blog

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right...

Health & Wellness is the Next Trillion Dollar Industry

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern“Health & Wellness”...

Recap: Interactive Advertising Bureau MIXX Marketing Conference | WMI

This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizing the need to engage consumers with creative...

How to Market to Women & Win the Female Consumer | WMI

By Kerri Krom, Women's Marketing Research Director & Ann D'Adamo, Senior Marketing Manager Say what you mean, and mean what you say. That proverb is...

Women's Shopping Habits in the Shoe Industry | WMI

Women's is the largest and fastest-growing segment of the shoe industry. Now it is more important than ever to zero in on women's shopping habits. As...

Women’s Shopping Habits in the Shoe Industry | WMI

That stereotype of a woman with a closet full of shoes may be more accurate than you think! Last year, women’s footwear sales reached roughly $24.6...

Find Your Target Market: How to Hit a Bullseye | WMI

Are you wasting the time, effort and budget that goes into your advertising by missing your key target? If your brand doesn’t reach the right audience

Easy, Breezy & Beautiful: Beauty Trends 2015 | WMI

Read the full blog post on how women shop here.

How Women Shop: Beauty Market Trends 2015 | WMI

The Easy, Breezy Beautiful Path-to-Purchase Retail sales of beauty products reached $38.1 billion in 2014 and are projected to grow 2% each year to...