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Elissa B.

Recent Posts

Aug 6 2015

Holiday Preview: Rich Media Messaging | WMI

Elissa B.

This holiday season, retailers are implementing a range of strategies to optimize their targeting efforts. One technology proving effective is Rich Media Messaging (RMM), a technology that allows brands to engage with consumers via customized mobile content. Invodo and Lyons Consulting Group have projected that one in three holiday purchases in 2015 will be made on mobile devices. Rich media ads have the ability to positively influence this statistic. Bringing the product and brand to the palm of the consumer’s hand, accompanied by a call to action, can assist in driving mobile purchases and overall brand awareness

Filed Under: Industry News, Digital

Jun 4 2015

NewFronts 2015 Overview | WMI

Elissa B.

By Elissa Brown
Since they started in 2008, the NewFronts presentations offer digital content providers an opportunity to pitch advertisers and brands on their ever-growing content platform. Like the television networks’ famous UpFronts, these events are splashy, celebrity-filled, and jam-packed with exclusive announcements and new advertising solutions. Our intrepid media team packed in as many events as possible at NewFronts 2015 to discover how we can provide cutting-edge, attention-getting, and above all, relevant media opportunities for our clients.

Filed Under: Industry News

Jan 15 2015

3 Best Media Tactics for Brands This Year | WMI

Elissa B.

Consumer media consumption is constantly changing. Make sure your brand stays ahead of the game with these 3 media tactics in 2015. Feel free to download this infographic here, or contact Women's Marketing, Inc. for a consultation regarding your brand's media tactics and strategy for 2015.

Filed Under: Industry News

Jan 14 2015

Don’t Waste Your Marketing Dollars: 3 Media Tactics Brands Need in 2015

Elissa B.

Authors: Elissa Brown, Lauren Roth, Kathleen Jahnke

Three members of the Women’s Marketing media and strategy team share insights on key media tactics brands need to watch for in 2015.

Filed Under: Industry News, Digital

Nov 25 2014

Why Black Fall is the New Black Friday | WMI

Elissa B.

Retail trends for 2014 show a growing shift in the timing of holiday marketing campaigns: Specifically, Black Friday marketing strategies are being implemented earlier in the holiday season. This holiday season, shoppers are gearing up earlier than ever, hoping for the best deals they can get their hands on. And marketers are along for the ride: Black Friday marketing strategies have recently turned into “Black Fall” promotions as advertisers shift their holiday marketing campaigns to launch even earlier this year. The good news for brands is that at least a quarter of shoppers welcome those early holiday marketing campaigns because they’ve begun buying holiday gifts earlier.

The biggest shopping days of the year will continue to evolve Thanksgiving week, as retailers respond to consumers’ shopping savvy – particularly that of the Millennial shopper. In fact, many consumers plan to have their shopping done by Black Friday, having researched their purchases long before the holiday season began. In addition, retail trends for 2014 illustrate that 55% of Americans don’t even plan on partaking in the fun on Black Friday this year. As the holiday creep was underway at the beginning of fall, retailers had been offering Black Friday and Cyber Monday deals as early as November 1st, aggressively price-matching and guaranteeing prices to keep up with competitors.

Filed Under: Industry News