According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad, compared to 40% of adults in the under $50K income bracket. Media consumption increases with income, posing a challenge for marketers to accurately target wealthy consumers who have many options to choose from—and more money to spend.
Coffee has long been a morning perk and an afternoon pick-me-up, but consumer preferences constantly evolve, and coffee is no exception. Today, coffee drinkers are increasingly turning to “ready-to-drink”—RTD—coffee packaged in formats that fit their busy, on-the-go lifestyle, as well as experimenting with new flavors and posting their passion for a good cup of coffee on social media.
Here’s what the landscape of preferences looks like according to today’s coffee consumer:
SEO can bring enormous benefit to brands, but it can be a bit confusing and lead to a lot of conflicting “facts” floating around. Here, we’ve laid out a few major SEO “myths” along with some options to pivot to instead.
With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram. Younger consumers loves the fresh and fun experiences, while the Millennials are treating it like a spa-day at home.
Here are some fast facts about the face mask consumer and how they approach the category: