Stella Rising Blog

Sun Care: Opportunities for Marketing Year-Round

Sun care traditionally dominates in the summer, when most of the country is thinking about beaches and sunny days, with a small uptick during spring...

Infographic: Shopping for Sweeteners in a Natural Era

Consumers are increasingly choosing “better-for-you” products across nearly every supermarket aisle. 3 out 4 consumers review food ingredients, and...

What Amazon Advertising Means for the Industry

In a move to streamline advertising, Amazon is restructuring its services and eliminating those acronyms that advertisers have grown accustomed to....

Infographic: Gen Z's Screen-to-Store Shopping Journey

What sets Gen Z apart is the way they take what they learn from technology to the next level for a fully informed and enjoyable shopping experience....

Body Care: What's Trending Head to Toe?

In a category that is primarily considered functional, it can be challenging for body care brands to reach today’s time-crunched, ingredient-focused...

What is E-A-T? Understanding Google's August 1st Algorithm Update

Google makes updates to their algorithms as many as 600 times per year; while many of those updates slip by almost unnoticed, others have a dramatic...

What Consumers Crave in the Morning: 4 Breakfast Scenarios

Breakfast is diminishing in overall importance, with just over 51% of consumers saying it’s the most important meal of the day, down from 55% in...