<img src="http://www.central-core-7.com/54940.png" style="display:none;">
Aug 17 2018

Food and Beverage Trends Driving Investment

Amanda Chomicz

It’s no secret that the food and beverage segment has been booming lately, and we were excited to see that confirmed by these trends from the Food + Tech Connect Startup Investment Report.

According to the report, the industry saw $1.08 billion in venture capital invested across ninety-nine deals in 2017. Let’s take a look at some of the trends that have attracted investors in this space:

Filed Under: Food & Beverage

Aug 15 2018

Trend Roundup: Mom, Baby, and Infant Care

Rich Zeldes

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of industries. Another great thing about ECRM’s sessions is that they offer emerging brands the opportunity to learn about the ever-changing retail landscape and how to market to consumers from executives and industry veterans.

I joined Marlea Clark, EVP of Marketing & Insights, at the Baby & Infant Care EPPS, where she hosted the session “The E-Comm Mom: How Moms Shop Digital, Mobile and Amazon” for the third year in a row. During the session, she shared insights from our recent study asking moms across the country how they shop.

Filed Under: Health & Wellness, Retail

Aug 14 2018

Infographic: Media Habits... What's Trending?

Amanda Chomicz

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with media than ever before. Our infographic breaks down some of the more notable statistics from the report.

Filed Under: Media, Digital

Aug 1 2018

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

Ann D'Adamo

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.

We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).  

Filed Under: Media, Beauty, Get to Know WMI, Women in Media