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Aug 29 2018

Infographic: Alexa, Did Amazon Prime Day Live Up to the Hype?

Amanda Chomicz

For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July 16-17, and packed with more promotion than we’ve ever seen from Amazon, including a live-streamed performance by Ariana Grande as a part of the Unboxing Prime Day experience. The company also boosted promotions with Whole Foods, rewarding shoppers both in-store and online.

The primary goal of the event is to garner new Amazon Prime memberships, and that it did, among many other achievements. Here, we take a look at overall sales and consumer spending on Prime Day 2018.

Filed Under: Digital, Amazon, Retail

Aug 29 2018

3 Tactics to Learn from Sephora’s Winning Beauty Loyalty Program

Amanda Chomicz

Sephora is widely recognized for Beauty Insider, its top-notch loyalty program that treats its most-engaged members as core ambassadors for the brand. Sephora not only offers special rewards, but lets members lead online discussions and drive changes within the program, all to keep their community of shoppers loyal. How do they do it?

Filed Under: Beauty, Digital, Retail

Aug 27 2018

Amazon Prevails on Prime Day, Unscathed by Technical Difficulties and Fierce Competition

Amanda Chomicz

Amazon Prime Day is a day of shopping delights for consumers, and significant competition for retailers. But just as the day kicked off, Amazon’s site and app crashed nearly immediately, serving up pages of cute dogs to confused customers who anxiously awaited one of the biggest days of the year.

For marketers at competing retailers who had spent time over the past 12 months drafting aggressive promotions that would drive traffic away from Amazon on that very day, the glitch was a dream. The hiccup did drive shoppers to browse other retailers—but turned out to be a minor event for Amazon.

Filed Under: Digital, Amazon, Retail

Aug 17 2018

Food and Beverage Trends Driving Investment

Amanda Chomicz

It’s no secret that the food and beverage segment has been booming lately, and we were excited to see that confirmed by these trends from the Food + Tech Connect Startup Investment Report.

According to the report, the industry saw $1.08 billion in venture capital invested across ninety-nine deals in 2017. Let’s take a look at some of the trends that have attracted investors in this space:

Filed Under: Food & Beverage

Aug 15 2018

Trend Roundup: Mom, Baby, and Infant Care

Rich Zeldes

ECRM’s regular planning sessions provide the ideal opportunity for retail buyers to meet some of the most exciting new brands in a variety of industries. Another great thing about ECRM’s sessions is that they offer emerging brands the opportunity to learn about the ever-changing retail landscape and how to market to consumers from executives and industry veterans.

I joined Marlea Clark, EVP of Marketing & Insights, at the Baby & Infant Care EPPS, where she hosted the session “The E-Comm Mom: How Moms Shop Digital, Mobile and Amazon” for the third year in a row. During the session, she shared insights from our recent study asking moms across the country how they shop.

Filed Under: Health & Wellness, Retail

Aug 14 2018

Infographic: Media Habits... What's Trending?

Amanda Chomicz

Nielsen's Total Audience Report Q1 2018 shed light on the most recent media habits of the consumer. Not surprisingly, we're spending more time with media than ever before. Our infographic breaks down some of the more notable statistics from the report.

Filed Under: Media, Digital

Aug 1 2018

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

Ann D'Adamo

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.

We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).  

Filed Under: Media, Beauty, Get to Know WMI, Women in Media