For many online shoppers, Amazon Prime Day is becoming a can’t-miss event. This year, it was especially over the top, lasting 36 hours from July 16-17, and packed with more promotion than we’ve ever seen from Amazon, including a live-streamed performance by Ariana Grande as a part of the Unboxing Prime Day experience. The company also boosted promotions with Whole Foods, rewarding shoppers both in-store and online.
The primary goal of the event is to garner new Amazon Prime memberships, and that it did, among many other achievements. Here, we take a look at overall sales and consumer spending on Prime Day 2018.