From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
Consumer shopping behavior has changed significantly over the years, and smarter brands have adapted with them by evolving communication to better meet customer needs. Brands need to be hyper-focused on their customer and leverage data to speak directly to shoppers in unique and beneficial ways. Here are 5 ways brands can develop loyalty by getting a little more personal.
Believe it or not, there are still people who shop on Amazon without a Prime membership, which can seem baffling to users who enjoy the perks that come with Prime. And there are a lot of them: Amazon Prime has surpassed 100 million members globally, with enormous year over year growth, proving just how influential a loyalty program can be. For brands, it’s increasingly critical to understand the Amazon Prime population, why they are there, and what keeps their loyalty.
Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves. Users follow brand pages and watch the how-to tutorials and trials by their favorite influencers. They can view Stories, swipe up for more information and purchase products without leaving the app. With over one billion users and a massive number of influencers, Instagram sounds like a brand’s dream for product integration, right?
Google is undergoing a major rebranding slated for mid-July, with an emphasis on major.
AdWords and DoubleClick have been Google’s flagship advertising products for two decades (it’s been 22 years since DoubleClick arrived on the scene). The products debuted with a clear goal: to connect consumers to businesses online, in an easy way. It gave brands a new advertising opportunity: if a consumer was searching for an “out-there” product or service, ads for a relevant or equally “out-there” brand would pop up, giving them what they need in the moment. Suddenly, smaller, emerging brands were given the opportunity to reach their target consumers in a time of need, thus allowing them to grow their business.