With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings or replace meals entirely. Salty snacks are a nearly ubiquitous presence in American households, with 91% of household reporting purchase within the past three months. While there have been steady gains in protein-packed meat snacks, popcorn, pretzels, and cheese-flavored snacks continue to be favorites. In our infographic we look at the latest snack trends, which snacks consumers grab first, and why the better-for-you category is poised for growth.
Consumer spending at the drug store often reflects larger healthcare trends. In our infographic, we look at growth categories and those that are in decline to understand how health and wellness trends are influencing what consumers buy, and how the right ingredients and health claims can ensure your brand remains relevant and expertly aligned with what’s resonating with consumers.
Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat from direct-to-consumer brands. But it’s not just competition from other retailers—consumers are choosing to invest in experiences over things and, increasingly, have higher expectations when they do shop. Today, consumers expect a relevant and personalized experience each time they open an email or visit a retailer’s website; in fact, brands see a lift in sales and loyalty after implementing personalization strategies.
Filed Under: Digital
“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and on-demand models. Netflix, Hulu, Amazon, and other on-demand services offer consumers endless programming choices and advertisers unlimited ways to reach them. Understanding the new television landscape—and how consumers view programming on multiple devices—will help marketers make better advertising decisions.
#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns, alongside cultural shifts like the #MeToo movement and the Women’s March, have pivoted the cultural conversation and placed women’s issues in the spotlight. Increasingly, many woman-focused brands feel they need to embrace this trend—but without a concrete stance, images and messaging can feel gimmicky rather than profound and ultimately may do more harm than good. Researchers have found that women feel most empowered when they see women in ads who are easy to relate to, are in control of their own lives, and reflect the diverse experience of womanhood in America.
With a focus on fresh and natural, Millennials are favoring the perimeter of the store in search of fresh produce, meat, poultry, and dairy and avoiding shelf-stable foods in the center. Researchers found that just a little more than one third of Millennials say they shop the center of the store most often, compared to 62% of consumers 55 and older. Although supermarket retailers have been redesigning store layouts to reflect Millennials’ mission-based shopping style, center-of-store brands must work harder to make sure their packaging stands out at the point of purchase. Researchers surveyed Millennials to understand what packaging attributes are likely to capture the attention of this shopper and entice them to buy.
Filed Under: Food & Beverage
There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their responsibilities, spend time with their kids, and carve out a little time for themselves. In our infographic, you'll learn what makes moms feel like they’ve accomplished their goals, what makes them laugh, and how they stay connected to the people and brands they love.
Filed Under: Digital
Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching price wars, and doing whatever it takes to win the food and beverage consumer. In this infographic, we look at the online grocery shopper to learn who they are, why they shop online, and where each e-tailer is winning in grocery.
Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media, today's teens are feeling pressured to look Insta-worthy at all times and turning to their favorite influencers on social media for tips and inspiration. In our infographic, we explain how beauty brands can reach this consumer who wields a collective $44 billion in spending power.