It happens to all of us. We keep seeing the same pair of shoes or lipstick in our social feeds and pretty soon, we’re adding it to our digital shopping cart. Behavioral psychologists have studied this phenomenon and found that repeated exposure to a product or brand creates a positive association. While brands are good at creating eye-catching images of their products, consumers are more likely to trust reviews and recommendations from friends, family, and influencers over brand-created content. In fact, 93% of consumers say they find user-generated content helpful when making a purchasing decision and 56% of online shoppers say pictures and videos from other consumers give them the most accurate representation of products.
In 2017, it was estimated that Amazon represented 44% of U.S. e-commerce—and that number is projected to reach 50% by 2021. As shoppers increasingly shift to e-commerce, our infographic reveals where Amazon’s influence is poised to grow.
Scent is a powerful medium—it can calm, invigorate, or evoke a long-forgotten memory. But even with its powerful ability to stir emotion, fragrance hasn’t excited American consumers for a long time. While the skincare, cosmetics, and personal care categories continue to grow, fragrance sales in the U.S. continue to decline—in 2010, fragrance represented 5.9% of the total U.S. cosmetics and personal care market, by 2020, that number is expected to drop to 3.5%., driven, at least partly, by the decline of the department store. Considering that 89% of consumers, both male and female, say they use fragrance and 75% use it regularly, brands have an opportunity to re-invigorate consumers and reverse the slide. In our infographic, we explore what it will take to revitalize the fragrance category.
Filed Under: Beauty
Indie brands are innovative, nimble, and often present an authentic message or mission which consumers are eager to support. Increasingly, these newcomers are stealing share from category leaders and causing a stir in the marketplace. Brands that once were category leaders are taking an “if you can’t beat them, buy them” approach and acquiring indie brands to remain competitive. While having a unique product or position can attract interest from investors, it’s not enough. Rich Zeldes, EVP Managing Director at Women's Marketing, spoke with Maria Steingoltz, Managing Director at L.E.K. Consulting, a consulting firm with a retail focus on food/beverage and beauty and personal care, to learn what makes a brand a strong target for acquisition.
American consumers are feeling cautiously optimistic about the economy, but more important, they are feeling upbeat about their own financial situation. One third of Millennials and more than a quarter of Gen X’ers believe they will be financially better off a year from now—an increase of 14% and 4% respectively in just one year. When consumers are feeling secure about their financial situation, they are more likely to splurge. In our infographic, we look at how these trends are impacting consumers, how they plan to spend their extra income, what they’re willing to spend money on – and what they’re not.
Cannabis seems to have come out from under a cloud of suspicion and is quickly becoming one of the buzziest ingredients in skincare. As an increasing number of states are legalizing its use for medical and recreational purposes, cannabis is shedding its stoner image and is being recognized for its therapeutic properties. Analysts predict the legal cannabis market will soar to nearly $15 billion by 2021, with the beauty and health and wellness industries representing a big part of that boom. In the past year, there’s been a notable increase in the number of indie brands offering moisturizers, healing balms, lip products, and candles infused with cannabidiol (CBD), a natural, non-psychoactive compound found in the flowers, leaves, and stalks of the Cannabis sativa plant.
Consumers are increasingly aware of the health, safety, and social impacts of food consumption and paying closer attention to packaging claims. Although claims like “gluten-free” or “antibiotic-free” are understandable to most consumers, claims like “natural” can be ambiguous. Without clear FDA guidelines surrounding the use of the “natural” claim, both consumers and marketers have been left to define it for themselves causing confusion for all but the savviest of consumers. In our infographic, we look at what's confusing food and beverage consumers and how marketers can offer more substantive and transparent claims.
Filed Under: Food & Beverage
For almost a decade, Bee Shapiro has had a front-row seat to the beauty industry. As the Skin Deep columnist for The New York Times, she covers the changing face of the industry and gets Hollywood’s most glamourous women to share their beauty rituals and reveal their life-changing products. Her passion for beauty goes beyond journalism; Shapiro is also making her own news as a beauty entrepreneur. Ellis Brooklyn, her ethical fragrance and body care line, is available at some of the world’s most prestigious retailers, including Sephora.com, Net-A-Porter, and Barneys New York. Although she’s used to doing the interviewing, we had the opportunity to turn the tables and learn more about Bee and get her predictions for the future of beauty.
A good hair day makes you feel like you can take on the world. Trends indicate that women are growing increasingly more comfortable with their natural hair textures and using fewer products to achieve their desired style—they’re even shampooing and blow drying less than in the past. Here, we reveal the haircare trends and consumer preferences that will have an impact on brands.
Filed Under: Beauty
Retailers will be feeling the love this month as consumers are expected to spend $19.6 billion, an average of $143.56 per shopper, on Valentine’s Day. In our infographic, we look at the trends in gift-giving and on social media.
Amazon Echo and Google Home were the hot holiday gifts this season and consumers didn’t allow them to sit in their boxes for long: the Amazon Alexa app was the most-downloaded app on Christmas and the following day and Google Home was number six. So, do consumers think their devices live up to the hype? Here’s what they say about their digital voice assistants.
In the 1970’s, about two thirds of U.S. food and beverage spend was allotted to grocery store purchasing. Fast-forward to today, and we find that consumers are spending 50% of their food budget dining out rather than on a home-cooked meal. While share of budget is shifting, it’s not as straightforward as choosing a restaurant menu over mom’s meat loaf, we’re seeing the rise of crossover and new format competitors such as meal kit companies, juice bars, snack-as-meal options, and e-commerce. Here, we look at how the lines are blurring and where the opportunities are for food and beverage marketers.
Seventy-three percent of women say it's very important to be knowledgeable about keeping themselves and their loved ones healthy. Although physicians continue to rank as the most trustworthy source of health and wellness information, consumers are increasingly taking a proactive approach and researching the best prices for the services they need. In our infographic, you'll learn how these informed decision makers are changing the way consumers approach healthcare.