On January 11, 2018, Facebook dropped a bomb on the digital marketing community when Mark Zuckerberg promised to return the platform to its roots, prioritizing person-to-person interactions over person-to-Page engagements. This announcement was the result of Zuckerberg’s desire to create a less cluttered, and more valuable environment for users. Since this adjustment favors user generated content, Brand, Company, and Publisher Pages can expect to see a reduction in their organic reach to less than >1.
Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they would look with an ombre lip or Kardashian-worthy contouring, compare brands, and shop anywhere, anytime. In-store innovations, such as diagnostic tools and point-of-sale holograms bring a new dimension to the experience and generate social content. In our infographic, you'll discover how tech is impacting beauty retailing and how consumers are engaging in the digital realm.
From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. Here, we look at some of the social features and trends that marketers can expect in 2018.
Filed Under: Digital
When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what they’re looking for, but increasingly search is becoming a source of inspiration for consumers at the top of the funnel. Google data reveals new trends into the role search is playing in the path-to-purchase which can help inform marketers’ SEO keyword and content strategies.
From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by introducing intriguing new formats and trendy ingredients...but what do women really want? In our infographic, you'll discover the most-wanted formats and benefits and where female consumers are buying skin care.
Generation X is re-defining what it means to be middle-aged. With a mindset that’s decidedly younger than its chronological age, this generation may be still raising young families and plan to stay in the workforce longer than their predecessors. To do so, they’re taking out a little “health insurance” in the form of healthy eating, regular exercise, and routine medical screenings. Although they may approach life with a youthful vigor, many still struggle with some of the inevitable challenges that middle age brings such as weight gain, menopause, and hypertension.
Filed Under: Health & Wellness
Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed surprising insights into how frequently women shop on the platform, what they buy, and why its is their first choice when shopping for products they need.
Filed Under: Amazon
There’s a growing awareness among Americans about food waste—and with good reason, 40% of the food produced in the U.S. is ultimately discarded. Researchers believe that approximately 45% of all fruits and vegetables, 35% of fish and seafood, 30% of cereals, and 20% of meat and dairy products are tossed out by suppliers, retailers, and consumers every year.
Filed Under: Food & Beverage
Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also created a call-out culture that can be a public relations nightmare for marketers if complaints are not taken seriously or responded to promptly. Forty six percent of consumers have used social to express their displeasure with a product, service, or business practice and that number increases when you look at the data on Millennials—56% have complained or called out brands on social. The practice is so widespread that it is second only to in-person complaints as the most common way to resolve customer service issues.