Most American beauty consumers would attribute the rise in popularity of face masks to the Korean beauty trend, but it’s a little-known fact that China represents almost half of all global face mask buyers. Sixty one percent of Chinese women say they are concerned about premature aging due to environmental pollutants and they’re turning to masks to combat their effects. Although the U.S. market only represents about 3.5% of the global beauty mask market, the category is forecast to grow exponentially through 2021. In our infographic we look at what American beauty consumers think about skin care masks and what the opportunity is for brands.
Most of us can’t imagine life without our smart phones, but are we addicted? Researchers found that Americans check their phones an average of 47 times per day with younger users checking in an average of 86 times—an increase of 4% over 2016. In our infographic, learn when and where consumers are increasingly checking their phones and how it’s affecting families.
Sitting down for three square meals is officially a thing of the past. Researchers found that snacking now accounts for half of all eating occasions, whether due to practicality, satisfying an emotional need, or seeking better health. Millennials are reshaping the way Americans eat—78% say snacking keeps them full between meals, 64% believe snacking is an affordable way to replace meals, 56% snack to satisfy a craving, and 20% believe that eating smaller, more frequent meals is healthier than eating three large meals a day.
Filed Under: Food & Beverage
More than 111 million viewers tuned in to watch the New England Patriots take on the Atlanta Falcons in Super Bowl 51, but not all of them were hardcore fans. The Super Bowl transcends the sport of football, it’s representative of American culture that includes food, drink, and entertainment. Game-day related content begins trending as early as August as the football season kicks off and escalates again right before Super Bowl Sunday. Although the $5 million price tag for a 30-second ad might be steep for many independent brands, game day still presents a winning opportunity to tap into trends and connect with consumers through social, video, recipes, and other content.
Filed Under: Food & Beverage
Pinterest is part search engine, part social network, and, while it’s highly visual like Instagram, it offers much more than pretty pictures. Pinterest is a place to explore passions, get ideas, and plan for the future. Its tech innovations apply machine learning, artificial intelligence, and visual search to understand what users want to see. As 2018 approaches, here are the trends in food and beverage, beauty, and health and wellness that Pinterest predicts will be rising in the new year.
Generation C isn’t the next up-and-coming demographic, it’s a new force in consumer culture. Gen C is a mindset defined by characteristics beyond age, race, or even gender: this consumer cares deeply about creation, curation, connection, and community. This is the lens with which the connected consumer views life and it’s reflected in the brands they love, the products they buy, and the influencers the follow. In our infographic, we explore how social media is the thread that connects these female consumers with the brands they love.
Most consumers have heard about the benefits of probiotics, the “good” bacteria that resides in your digestive system. Naturally found in fermented foods, such as yogurt and super-trendy kombucha, consumers can now find probiotic-fortified foods, probiotic skin care, and of course, probiotic supplements. Aside from its effects on metabolism and gut health, the microbiome, not just gut bacteria, plays a larger role within the human body and has long-ranging effects on hypertension and depression, researchers have found. From a marketing perspective, analysts predict the worldwide human microbiome market will be $2.2 billion in 2020, spurred by therapeutics and diagnostics.
Consumer trust in government, media, and brands is at an all-time low. Fewer than 20% of Americans trust the government, about a quarter trust the news media, and 42% find brands and companies less truthful today than twenty years ago. Consumers are doing more research, and demanding transparency and detailed insights into brand values, sourcing, and production practices. Today, the price of trust is transparency.
It's time to put an end to stereotypes. When it comes to food and beverage shopping, men are increasingly playing a bigger role. Nearly 60% of men say they are the primary shoppers in the household and 37% share the responsibility. As traditional gender role trends continue to evolve, marketers need to consider how men shop for the brands they buy. In our infographic, we look at the differences in the way men shop, what inspires them to buy, and how they feel about their role in the kitchen.
Filed Under: Food & Beverage
Baby Boomers are redefining aging and reshaping perceptions of old age. They are actively engaged in their long-term health and wellness, optimistic about the future, and increasingly tech savvy. By 2022, seniors will account for almost 18% of the U.S. population, so marketers must discover new ways to speak to this demographic that recognizes their challenges yet empowers them to live their lives fully. In our infographic, we explore how Boomers approach health and wellness, their health goals and trends, and which products are helping them live their lives fully.
Filed Under: Health & Wellness
Throughout history, those that defined culture also defined what it meant to be beautiful. Twentieth-century tastemakers, such as editors, movie moguls, and department store buyers, dictated the trends and consumers followed. The patterns were predictable—the pendulum swung between the curvy bombshells of the 50’s and 80’s, to the androgynous slim-hipped, wide-eyed waifs of the 60’s and 90’s. Over the past decade, the evolution of social media has been a springboard for change, offering women (and men) the opportunity to challenge outdated beauty standards, effectively elevating beauty from a hashtag to a culture.
Maybe it’s a result of the slow food movement or perhaps Instagram #foodies are graduating from restaurants to their own kitchens, but the number of “Cooking Enthusiasts” in the U.S. has been steadily rising. In 2014, only 40% of adults over 18 identified as Cooking Enthusiasts; today 46%, or about 115 million adults, say they cook because they want to rather than have to. These consumers are highly engaged in the process of cooking and view it as a form of self-expression. Consequently, they are more selective about what they buy, take more time to explore new products and brands, and are eager to try new recipes.
Less political than Facebook and more user-friendly than Snapchat, Instagram has emerged as one of the most compelling social networks for both consumers and brands. Internationally, the platform boasts more than 800 million active users who post over 100 million photos every day as well as more than 150 million daily active story users. Although the platform has a passionate audience, marketers often want to know why their posts aren’t generating as much organic engagement and blame Instagram’s algorithm for suppressing organic content. Recently, we had the opportunity to participate in a conversation with Eva Chen, Instagram’s Head of Fashion Partnerships, who answered our questions about Instagram’s algorithm and offered advice on increasing engagement and refining your social media strategy.
Filed Under: Digital