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Nov 30 2017

Marketing Strategy 2018: Lessons From Black Friday and Cyber Monday

Ann D'Adamo

Instead of bells, retailers were ringing up sales this holiday weekend. Analysts estimate that 174 million Americans shopped between Thanksgiving Day and Cyber Monday and spent roughly $15 billion on gifts. While retailers are celebrating a long-overdue win, they’re also recognizing that the era of the adrenaline-fueled day of shopping has ended, replaced by a steady flow of deals offered throughout the season that consumers can access at the tap of a finger. Here are five trends that emerged as consumers kicked off their holiday shopping.

Filed Under: Digital, Amazon

Nov 29 2017

Infographic: How Stress is Impacting Health and Wellness Trends

Ann D'Adamo

Everything from technology overload to worries about healthcare and the economy is taking a toll on Americans and shaping health and wellness consumer trends. In our infographic, discover the major sources of stress, how consumers aim to manage it, and how marketers can help consumers change unhealthy behaviors.

Filed Under: Health & Wellness

Nov 28 2017

4 Tips for Creating a Profitable Amazon Product Detail Page

Byron Kerr

It’s a simple fact—if shoppers can’t find your products, they can’t buy them. In traditional retail, marketers developed strategies to stand out on shelf, but on a crowded online marketplace like Amazon, it’s more difficult…but not impossible. One of the most important strategies for getting your products found on Amazon search and converting browsers into buyers is understanding how to craft a well-optimized product page. Understanding how to market a product on Amazon can be challenging. In fact, many large brands in the CPG, beauty, and food spaces are not optimizing around these key factors. This offers independent brands an opportunity to stake their claim and compete with legacy brands.

Filed Under: Digital, Amazon

Nov 24 2017

Infographic: What Beauty Box Consumers Really Think

Ann D'Adamo

Everyone loves a surprise! Perhaps that’s why beauty subscription boxes have been a hit since Birchbox launched the concept in 2010. Since then, a slew of competitors has popped up offering their own boxes curated to the buyer’s interests (such as vegan beauty, nails, etc…). In our infographic, you'll learn how subscription boxes help women to discover indie brands and why sampling often leads to conversion.

Filed Under: Beauty

Nov 22 2017

5 Ways Social Media Can Be the Icing on The Cake for Food Brands 

Ann D'Adamo

Food is one Instagram’s top categories and it doesn’t take a Michelin-awarded chef to understand why. From a rainbow of beautifully styled vegetables to gluttonous burgers and shakes, #foodporn activates the senses and inspires consumers to explore new foods and share their experiences. Beyond Instagram, consumers turn to Pinterest for recipes and Facebook to follow brands they love. Food is among the most sought out and shared content on social media and brands that are active on social platforms have an advantage. Here, we explore how social media helps food brands grow.

Filed Under: Food & Beverage

Nov 20 2017

Retail Trends: Does Anyone Care About Shopping on Black Friday Anymore? | WMI

Ann D'Adamo

As Black Friday draws closer, retailers are gearing up for the official launch of the holiday season. But for many consumers, Black Friday and Cyber Monday aren’t generating the same excitement they once did. With Black Friday shopping down 24% since 2015, signs indicate that “door busters” might be busted. Even Cyber Monday may be losing its luster—with great deals being offered throughout the year, 42% of consumers say they might sit out the shopping holiday.

Nov 17 2017

It's Only Natural...The Evolution of Clean Beauty | WMI

Ann D'Adamo

The natural skin and hair care space continues to evolve beyond “free from” claims. Consumer consciousness about sustainably sourced ingredients, ethically produced products, and recyclable packaging is growing and emerging as important purchase considerations, particularly among younger consumers. In our infographic, we look at how the clean beauty trend is shaping the marketplace, what each demographic looks for in skin care and personal care, and how their desire for natural treatments for hair loss and acne.

Filed Under: Beauty

Nov 15 2017

Health and Wellness Consumers Seek Natural OTCs | WMI

Ann D'Adamo

Consumers are increasingly and actively seeking to live less toxic, more natural lives and this is reflected in the products they choose to buy. They’re more educated about ingredients, choosing to avoid potentially harmful additives in beauty and personal care products, food, household cleansers, and OTC medications. The desire to use safer products with fewer side effects is a primary motivation for OTC consumers—50% perceive natural OTCs to be safer and gentler than traditional OTC brands. Parents are particularly concerned about the potential side effects of traditional OTC products on their children’s health—72% of parents say they administer natural OTCs to their children first.

Filed Under: Health & Wellness

Nov 13 2017

Infographic: Why Consumers Love Amazon Prime | WMI

Ann D'Adamo

More than half of all American households are Amazon Prime subscribers and that number continues to grow—in 2017, its number of subscriptions grew 38%. Consumers pay Amazon a $99 annual fee to subscribe to Prime and reap its benefits…but is it worth it? According to the latest research, they overwhelmingly say "yes!". In our infographic, we explain why Americans love Prime and how your brand can benefit.

Filed Under: Digital, Amazon

Nov 10 2017

Infographic: The Beauty Consumer's Path to Purchase 2017 | WMI

Ann D'Adamo

The beauty path to purchase is arguably among the most complex and the most personal. Technology has transformed how women are inspired to experiment with new products and interact with innovative brands. While it’s no surprise that young women are eager to engage with new digital tools, it’s exciting to see women of every demographic adopting a digital mindset. In our infographic, we follow her path to purchase and learn what motivates her at each step of her journey.

Filed Under: Beauty, Digital

Nov 8 2017

Marketing Strategy Infographic: Holiday Shopping Trends 2017 | WMI

Ann D'Adamo

Savvy consumers want to unwrap the best deals throughout the holiday season and actively seek out the retailers offering the best price on the items on their gift list. 52% of consumers say they intend to use deals and offers when buying gifts for their friends and family and 48% say that deals are a major influence in deciding where they will shop. In our infographic, we explain how consumers search for discounts and what makes holiday shoppers close the deal. 

Filed Under: Digital

Nov 6 2017

Thanksgiving 2017 Trend Outlook | WMI

Ann D'Adamo

Every family has their Thanksgiving traditions, but Americans also love to get creative when planning the biggest meal of the year. What we serve during the holidays is frequently influenced by food trends. In 1999, truffled mashed potatoes were the height of sophistication, but by 2002, Americans were experimenting with recipes for the three-birds-in-one medley known as “turducken,” a trend we’re just as happy didn’t linger.  Today, marketers can use search and social media data to anticipate those holiday food trends, and shape web and social media content accordingly.

Filed Under: Media, Food & Beverage

Nov 3 2017

How to Refine Your Social Media Strategy for 2018 | WMI

Ann D'Adamo

By 2020, more than six out of ten people in the U.S. will be social network users. Now that almost all Americans, from teens to Boomers, are active on at least one social media platform, brands need to refine their social media strategy to best reach their target consumers. Do brands need to be on every social media platform? No, marketers should select the platforms and develop a social media marketing strategy that helps them best achieve their goals. Here, we look at the top social networks to understand how and why consumers use them so marketers can effectively create content and target social media advertising.

Filed Under: Digital

Nov 1 2017

Infographic: 5 Types of Health and Wellness Consumers | WMI

Ann D'Adamo

Consumers are increasingly making efforts to live a healthier lifestyle—many are eating better and exercising more than ever before. While some have wholeheartedly embraced this new lifestyle, devoting more time and energy to learning about and seeking out products that support their desire to live more consciously, others are discouraged by repeated failed attempts to lose weight or maintain an exercise program. Segmenting these consumers into five groups based on their approaches to healthy living offers marketers the ability to understand what messages to send when trying to reach them. In our infographic, we explore the five types of health and wellness consumers to understand how to connect with them through content messaging and on social media. 

Filed Under: Health & Wellness