According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates appear to be leveling off, Americans are still dealing with a number of related health issues such as diabetes and hypertension. However, when asked about their overall level of health, about 60% still considered themselves to be “healthy” or “very healthy”. This poses a challenge for marketers and health professionals alike—how do you encourage consumers to change their behavior when they don’t perceive the need for change?
It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only about 30% of promotional emails are opened and read, yet, consumers say that more dynamic and personalized content delivered at the right time may get them more engaged in your messaging. In our infographic, you'll discover the secrets to successful email marketing.
Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on experience working with consumers. But who inspires them? Kelly Kovack, CMO of AllWork, a retail talent management platform, recently launched Counter Intelligence, a quarterly trade publication focused on retail talent, with an insightful look at the latest trends, tastemakers, and industry research. Kelly has deep ties to the beauty industry and we were excited to speak to her about the new digital magazine and how it’s already inspiring retail talent.
Filed Under: Beauty
Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is powerful. Marketers are bringing their brand to life with content and amplifying it on the platforms that matter most. In our infographic, you'll discover why almost 90% of women say they engage with branded content, where they prefer to see it, and why a good story never goes out of style.
In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social media has revolutionized the beauty industry, leveled the field for indie brands, and shifted power from editors to influencers. Social has changed the way women discover and talk about beauty and emboldened them to try new brands and trends. More important, social media has challenged old beauty standards, shaking up the status quo with an approach that includes women of all shapes, sizes, and shades.
Filed Under: Beauty
You can’t scroll through your social feed without encountering at least one discussion about food. Whether it’s a friend boasting about his latest culinary adventure or a new mom seeking advice about finger-foods for her toddler, consumers are discussing food-related topics today more than ever before. In fact, conversations about grocery shopping alone have totaled over 17 billion posts since 2010. While these conversations may be fun for consumers, they offer valuable insights for marketers.
Filed Under: Food & Beverage
What are the biggest beauty and fashion trends for fall? Just ask Pinterest! Sixty-eight percent of women on the platform use it for beauty and style inspiration, so every query typed into the search bar offers insight into what women really want to know. In our infographic, we reveal Pinterest's top beauty and fashion search terms for fall 2017. Marketers can optimize their platform strategy by integrating these terms into their content.
Feeling a little sleepy? You’re not alone. Only about half of Millennials and Gen X’ers say they get enough sleep. With life busier than ever before and technology creating an always-on culture, fewer Americans are getting the recommended seven-to-ten hours of sleep per night. But at what cost? Studies point to a direct relationship between getting adequate sleep and physical and mental health. As consumers wake up to the fact that there may be long-term health risks associated with irregular sleep patterns, the market for innovative products and services that promote healthy sleep will grow.
Filed Under: Health & Wellness
From embracing green tea to kale smoothies, health-conscious consumers are always on the lookout for the next magical elixir. Promising boundless energy or glowing skin, these sippable solutions offer consumers a convenient way to get the vitamins, minerals, and nutrients they need to fuel their on-the-go lifestyles. Sales of performance and healthy drinks grew in 2016 to $14.2 billion, up 7% from the prior year, and growth is predicted through 2021 as consumers continue to look for convenient ways to eat a well-balanced diet. What are the trendiest new beverages on the block? Tea drinks that offer rich, earthy flavors, loads of antioxidants, and a unique experience.
Filed Under: Food & Beverage
Influencer marketing is big business. Eighty-six percent of marketers have influencer strategies in place and budgets for campaigns continue to grow—in fact, by 2019, influencer marketing spend on Instagram alone is projected to reach $2 billion. While brands view influencer marketing as an opportunity to reach Millennial and Gen Z audiences, in some cases, they may be getting less than they bargained for.
Filed Under: Digital
Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce giant and more than half of American adults are Prime members. In our infographic, we look at Amazon shoppers.
Filed Under: Amazon
In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and diversity continues to be a key factor as brands expand their range of shades to meet the demands of American consumers. More than 40% of Hispanic Americans are Millennials, and Millennial women are among the most enthusiastic beauty consumers. Discover why these consumers are more likely than non-Hispanics to be highly engaged in the category, where they shop, and why they buy.
Filed Under: Beauty
At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie brands become household names and her excitement for building brands is infectious: this month, Andrea is profiled in HER, a publication focusing on women in leadership roles.
We wanted to go behind the scenes with Andrea, and dig a little deeper into why indie brands resonate with consumers, the impact of social media and technology, and what the brand/agency partnership will look like in the future. Please check out the full interview at HER magazine (registration required).
Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity for retailers this 2017 holiday season. Consumers are now digital-first shoppers, so it’s essential that marketers have a seamless omnichannel strategy in place. And don’t forget Amazon! Almost 70% of consumers say they plan to shop the site this holiday season. In our infographic, you'll learn how consumers are expected to shop, when they’ll start shopping, and where they’ll be looking for that perfect gift!
After years of wearing stretchy leggings, consumers are re-discovering denim. A combination of consumer demand for new styles and treatments, along with shifting market factors, creates an opportunity for both established and new brands. We’re beginning to see the effect of the denim renaissance in the marketplace—in the past month, GUESS has re-emerged to beat analyst expectations, Everlane added a sustainable denim collection to its mix, and fast-fashion brands have stepped up their denim assortment. And it’s not just jeans—denim jackets, skirts, and overalls are must-have items for fall.
Filed Under: Fashion
As retailers begin to reinvent the store experience for the digital age, they are experimenting with different ways to get consumers excited about their brand and into their stores. Today, 60% of consumers are digital-first shoppers so an experience that begins on digital must seamlessly translate to the physical store. Successful retailers are combining in-store and digital and finding ways to make these channels work together seamlessly. How? Personalized digital content and product suggestions peak consumers’ interest, but it’s immersive experiences that create a personal connection to a brand that keeps them coming back. In our infographic, we explore the strategies that get female consumers into retail stores.