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Stella Rising Blog

Health & Wellness

Health and Wellness: Appeal to Emotions to Inspire Healthy Behavior | WMI

According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates...
By Ann D'Adamo
Media

Infographic: The Secrets to Successful Email Marketing | WMI

It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that only...
By Ann D'Adamo
Beauty

Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on experience...
By Ann D'Adamo
Media

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection is...
By Ann D'Adamo
Beauty

Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social media...
By Ann D'Adamo
Food & Beverage

How To Identify Food and Beverage Trends Through Social Media | WMI

You can’t scroll through your social feed without encountering at least one discussion about food. Whether it’s a friend boasting about his latest...
By Ann D'Adamo

Top Fall Fashion & Beauty Pins on Social Media | WMI

What are the biggest beauty and fashion trends for fall? Just ask Pinterest! Sixty-eight percent of women on the platform use it for beauty and style...
By Ann D'Adamo
Health & Wellness

Health and Wellness Marketing Tips | WMI

Feeling a little sleepy? You’re not alone. Only about half of Millennials and Gen X’ers say they get enough sleep. With life busier than ever before...
By Ann D'Adamo
Food & Beverage

Food and Beverage Trends: It’s Tea Time!  | WMI

From embracing green tea to kale smoothies, health-conscious consumers are always on the lookout for the next magical elixir. Promising boundless...
By Ann D'Adamo
Digital

Influencer Marketing: How to Identify Fake Accounts | WMI

Influencer marketing is big business. Eighty-six percent of marketers have influencer strategies in place and budgets for campaigns continue to grow...
By Ann D'Adamo
Amazon

10 Things You Need to Know About Amazon Shoppers | WMI

Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the e-commerce...
By Ann D'Adamo
Beauty

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
By Ann D'Adamo
Beauty

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Digital

Infographic: 2017 Retail Holiday Forecast | WMI

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an opportunity...
By Ann D'Adamo
Fashion

Denim's Return to Fashion | WMI

After years of wearing stretchy leggings, consumers are re-discovering denim. A combination of consumer demand for new styles and treatments, along...
By Ann D'Adamo
Digital

Infographic: Retail Experiences that Win | WMI

As retailers begin to reinvent the store experience for the digital age, they are experimenting with different ways to get consumers excited about...
By Ann D'Adamo

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