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Aug 30 2017

Millennials Prefer Brand Websites…And How to Get Them on Yours | WMI

Ann D'Adamo

We know in-store shopping isn’t dead yet, even as consumers increasingly buy online across most categories. Six out of 10 web shoppers make 21% or more of their purchases online—moreover, when you look specifically at Millennials, that number increases to 66%. But consumers still seem to be looking for that close connection with brands: new research shows that 59% prefer to research and 55% want to shop directly on brand sites rather than a multi-brand retailer. This is especially true for Millennials, who, more than other demographics, were more likely prefer brand websites to multi-brand retailers. This speaks directly to the perception that Millennials are looking to engage more with specific brands and deepen their relationships with them.

Filed Under: Digital, Retail

Aug 28 2017

Infographic: Moms' Digital Use Grows Up | WMI

Ann D'Adamo

As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own one and it’s quickly becoming the way she connects to the world. As digital use among mothers evolves, it’s essential that marketers understand how mobile fits into their lives. In our infographic, we share research into how moms are using mobile and why marketers must take a moble-first approach to reach them.

Filed Under: Digital

Aug 25 2017

Highlights in Hair Color: Winning Strategies for Brands | WMI

Ann D'Adamo

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads aren’t generating enough demand to drive significant growth in home hair color. Although whimsical looks create thumb-stopping Instagram eye-candy, women are increasingly choosing to enhance their natural color through techniques such as balayage, highlights, or temporary hair color that washes out in one or two shampoos. This reflects larger trends toward natural looks in beauty, as well as concerns about some of the chemicals in products they use.

Filed Under: Beauty

Aug 23 2017

Infographic: What's Healthy Now? | WMI

Ann D'Adamo

Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully does not mean the same thing for everyone—for some it means eliminating gluten or dairy and for others it’s adopting a vegan or high protein diet. In our infographic, discover how consumers are approaching nutrition, the strategies they’re implementing to live more healthfully, and what they look for when selecting the foods they buy.

Filed Under: Food & Beverage, Health & Wellness

Aug 22 2017

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Andrea Van Dam

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher quality ingredients, an omnichannel, social-first shopping experience, and an authentic brand story. Gourmet candy boutique Sugarfina, founded by Rosie O’Neill and Josh Resnick, has embraced this new approach to become the fastest-growing confections brand in the country. Since launching online in 2012, they’ve opened 24 Instagram-ready retail locations and 14 shop-in-shops in North America, and have plans to expand globally within the next year. Sugarfina’s artisanal candy is made specifically for adults (rosé gummy bears and single-malt Scotch infused chocolates) and sourced from confectioners worldwide, with many products exclusive to Sugarfina. I had the pleasure of speaking with Rosie and discussing how her approach to product, branding, in-store experience, and omnichannel distribution has driven such phenomenal growth.

Filed Under: Food & Beverage, Digital, Retail

Aug 21 2017

Health and Wellness: Young, Affluent, and Fit: The New Well-thy Consumer | WMI

Ann D'Adamo

It’s not unusual for consumers to telegraph their success with material goods—a flashy car, a designer handbag, or more recently, a coveted spot in a Saturday morning SoulCycle class. For Millennials and Generation Z, wellness has become the new status symbol, replacing traditional status symbols as a luxury to be enjoyed and flaunted on Snapchat or Instagram. In fact, more than 80% of those 18-34 are spending a quarter of their disposable income on health products and services.

Filed Under: Health & Wellness

Aug 18 2017

Infographic: Re-Engaging the Retail Fashion Shopper | WMI

Ann D'Adamo

Retailers have always held sales to clear end-of-season merchandise, but more recently, struggling retailers have been relying on deep discounting to draw consumers into stores. It seems this tactic has backfired—77% of consumers say that frequent special offers make it easy to avoid paying full price for clothing. As retailers evolve their engagement strategies, they should consider how women engage with fashion brands and what they say is important to them when shopping for apparel.

Filed Under: Fashion

Aug 16 2017

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Ann D'Adamo

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress toward their life goals. In the U.S., women now earn more college and graduate degrees than men, make up 47% of the workforce (70% of moms work now work outside the home and 75% of them are employed full-time), and women own close to 10 million businesses. However, while progress is being made, many women still struggle with body issues and self-esteem. A new study reveals what’s fueling self-confidence among women and how we may be undermining ourselves.

Filed Under: Media, Women in Media

Aug 14 2017

Infographic: How To Live To Be 100 | WMI

Ann D'Adamo

Sixty-nine percent of Americans say they want to live to celebrate their 100th birthday—and many are actively taking steps to get there. Motivated by a desire to watch their children and grandchildren grow up, cross off items on their travel bucket list, and enjoy all that life has to offer, consumers are investing in health and wellness to achieve their goal. In our infographic, we look at strategies consumers are using to boost health and longevity.

Filed Under: Health & Wellness

Aug 11 2017

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Ann D'Adamo

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential to cause skin damage, but growing concern about some of the ingredients in popular sunscreen brands has consumers questioning whether they’re doing the right thing for themselves and their families. Twenty percent of Millennials and 18% of Gen X’ers believe the ingredients used in sunscreens can be unsafe and 11% of all consumers believe the ingredients can be harmful to the environment. Here, we look at what’s important to consumers and how brands can alleviate consumer concerns.

Filed Under: Beauty

Aug 9 2017

Infographic: Social Media & Marketing Tips For Every Generation | WMI

Ann D'Adamo

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and communication styles. In our infographic, we illustrate how Baby Boomers, Generation X, Millennials, and today's teens, often referred to as Generation Z or iGen, use social media and key values and priorities for each demographic.

Filed Under: Digital

Aug 7 2017

Health and Wellness: Marketing Inner Peace | WMI

Ann D'Adamo

Researchers confirmed that Americans are more stressed out today than ever before. A recent study reveals that on a scale of 1-10, the average stress level among Americans rose from an all-time low of 4.8 in 2015, to an all-time high of 5.1 in early 2017. The accelerating pace of life, worries about money, work, and the current political climate are contributing to rising stress levels. But there is a bright side—increased incidences of depression and anxiety have brought mental health into the spotlight and consumers are including mental health as part of a holistic approach to health and wellness. Marketers can help by communicating the value of slowing down and simplifying our busy, connected lives, and by offering products and services that help us to do so.

Filed Under: Health & Wellness

Aug 4 2017

How to Get More Consumer Reviews | WMI

Ann D'Adamo

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and marketplaces like Amazon came up with a solution to help shoppers feel confident in their choices—adding peer-generated product reviews to product pages. Today, 88% of consumers don’t make a purchase, online or off, without checking star ratings or reading user-generated reviews. In fact, 90% say that reviews are the most influential factor in making purchase decisions. As e-commerce evolves, consumers are growing more sophisticated and demanding a more engaging experience that extends beyond the product page.

Filed Under: Digital, Amazon

Aug 2 2017

Beauty Infographic: What Women Want in Foundation Makeup | WMI

Ann D'Adamo

At the foundation of every Instagrammable makeup look is clear, glowing skin. As the line between skincare and makeup begin to blur, consumers continue to seek makeup that does double duty—giving them a flawless complexion while treating common concerns like preventing fine lines or treating acne. But it takes time to achieve a flawless look—women say it takes an average of 29 minutes to look naturally put together! In our infographic, we examine the elements of the perfect foundation makeup and what women look for when they shop for beauty.