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Jun 30 2017

Infographic: Running in Style | WMI

Ann D'Adamo

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all women say they regularly run or jog. Not long ago, women were an afterthought in distance running, today, they make up 57% of the 17 million race finishers in the country. Although women run for health benefits and the challenge of crossing the finish line, they still want to look their best while doing so! In our infographic we explore how fashion and beauty brands can engage active women with content that addresses their concerns.

Filed Under: Fashion, Beauty, Health & Wellness

Jun 28 2017

Infographic: Brushing Up on Oral Care | WMI

Ann D'Adamo

Although women love to explore and try new beauty products, when it comes to caring for their teeth, they are loyal to the brands they trust—one third of consumers say they usually buy the same oral care products regardless of price. But shoppers are still savvy, 25% wait to buy oral care products until they’re on sale and 19% wait till they have a coupon…then they stock up, 32% buy several of the same product so they have it on hand when they need it. In our infographic, we explore the opportunities for oral care brands and how small brands can shine.

Filed Under: Beauty, Health & Wellness

Jun 27 2017

4 Ways to Optimize Your Amazon Marketplace for Prime Day | WMI

Ann D'Adamo

If there’s anything Americans love, it’s a sale—and when that retailer is Amazon, you can bet it will be a blockbuster.

Filed Under: Amazon

Jun 26 2017

Amazon and Whole Foods? Naturally! | WMI

Andrea Van Dam

Amazon’s acquisition of Whole Foods certainly took the world by storm last week. Why would Amazon spend $13.7 billion on a struggling mid-size grocery chain with a reputation for high prices? Because Amazon is very good at disrupting industries and the grocery business is ripe for disruption, both on- and offline.

Filed Under: Food & Beverage, Amazon

Jun 23 2017

What Is Dark Social? | WMI

Jenna Manula, Director Social Media Marketing

If you’re not familiar with the term, it may sound ominous or remind you of the sinister dark web. But dark social isn’t that scary, in fact, you’re contributing to it every time you share content privately on a messaging app, like Facebook Messenger, copy and paste a website link on social (instead of sharing via sharing buttons), or email a link.

Filed Under: Digital

Jun 22 2017

Amazon Boxes Out Fashion Competition | WMI

Andrea Van Dam

Amazon has made no secret of its ambitions to disrupt the apparel industry and it’s willing to take a very public test-and-learn approach to doing so. Amazon hit $13 billion in clothing and footwear sales in 2016—13% of its U.S. gross merchandise volume—and is taking aggressive action to grow that share in 2017. While they’ve shuttered their Style Code video platform, Amazon remains committed to fashion, with new efforts including launching eight value-oriented, basics-focused private label brands and the Amazon Echo Look, a video-enabled version of the Echo that snaps full length photos of users and employs Amazon’s team of Style Check consultants to offer wardrobe suggestions.

Filed Under: Amazon

Jun 21 2017

Infographic: Millennial Wine and Spirits Consumption | WMI

Ann D'Adamo

Millennials approach their beverages the same way they approach food—they’re seeking variety, innovation, and flavor with craft brews, organic wines, and small-batch spirits. Millennials are 40% more likely than the overall adult population to drink alcoholic beverages several times per year and they account for 42% of wine, 35% of beer, and 32% of spirits consumption in the U.S. In our infographic, we reveal how Generation Y consumers discover and shop for alcoholic beverages.

Filed Under: Food & Beverage

Jun 19 2017

Marketing Strategy: Become One of America’s Favorite Brands | WMI

Ann D'Adamo

Amazon, Google, Hershey’s…what do these classics have in common? They’ve made the list of America’s favorite brands. In addition to offering quality and convenience, “favorite” brands understand how to reach consumers across multiple touchpoints to deliver consistent brand experiences across platforms. Two out of three consumers agree that their favorite brands offer consistent experiences everywhere they are and 60% of consumers say these brands make them feel like a valued customer—in fact, almost 40% of consumers say that their favorite brands “understand them as an individual.” In an age where consumers are demanding personalization, smart brands are using data to create unique and targeted experiences for their consumers.

Filed Under: Media, Digital

Jun 16 2017

Influencer Marketing Strategies For Luxury Brands | WMI

Ann D'Adamo

While beauty brands were early adopters of influencer marketing, luxury apparel and accessories marketers were slower to embrace the practice. Legacy brands were concerned about giving creative control to influencers and possibly risking their exclusivity and integrity. Despite these reservations, almost two-thirds of luxury fashion brands are actively engaging in influencer campaigns and 65% believe their campaigns have been effective in driving awareness across key social channels. A look at which strategies have been most effective for luxury brands.  

Filed Under: Fashion

Jun 14 2017

Infographic: Who Is More Loyal to Brands? | WMI

Ann D'Adamo

With so many products to choose from, each competing on price, efficacy, and convenience, it can be a challenge for brands to retain consumers. Yet, many remain loyal to the brands they have come to trust and love. What drives loyalty in consumers? That depends on who you ask—men and women take different approaches to shopping and that affects their choices and loyalty to brands. In our infographic, we reveal why consumers stay loyal to their favorite brands.

Filed Under: Media

Jun 12 2017

Marketing Personal Care to Female Consumers | WMI

Ann D'Adamo

Google “morning hacks” and you’ll find more than seventeen million tips and tricks that promise to make mornings a little less rushed. Still, almost sixty percent of American adults spend under twenty minutes getting ready in the morning and twenty percent spend less than forty minutes—that includes showering, shaving, applying makeup and hair styling. The need for speed is driving the market for multi-tasking products that offer efficiency, use technology to personalize and enhance efficacy, and allow consumers to take their routines on the road.

Filed Under: Beauty

Jun 9 2017

Infographic: Summer on Social Media | WMI

Ann D'Adamo

Summer is prime time on social! Beaches, besties, and backyard barbeques offer plenty of fun and inspiration for posting. In our infographic, we reveal the most talked-about topics on Facebook, Instagram, and Pinterest during the summer months. Join the conversation with on-brand social media content that aligns with the seasons most popular topics and trends.

Filed Under: Digital

Jun 7 2017

Fashion Retailing: The Sweet Spot in Apparel Pricing | WMI

Ann D'Adamo

The current upheaval at retail—with stores closing and apparel brands filing for bankruptcy nearly every week—is getting plenty of attention. Somewhat less documented is the fact that, when consumers do buy, they’re expecting deep discounts at the register. From 2013-2016, the average price that consumers were willing to pay for apparel declined from an average of 78% of MSRP (manufacturer’s suggested retail price) to 76%, meaning a consumer would only be willing to pay $22-24 for a top originally priced at $30. This trend aligns with the increasingly promotional nature of retail, the impact of multi-channel selling, the growth of off-price retail, fast-fashion, and of course, Amazon.

Filed Under: Fashion

Jun 6 2017

What Does It Take To Build A National Brand? | WMI

Rich Zeldes

A decade ago, emerging brands didn’t have as many marketing choices as they do today. The funnel was well defined and marketing strategy was straightforward. Broad awareness was built through national TV and magazines and local advertising was designed to drive consumers in store. Today, everything has changed. Technology has become a key factor and tool in how marketers reach consumers, offering more ad choices, better targeting, and insightful analytics, as well as fundamentally changing how consumers interact with brands. However, the journey isn’t exclusively digital—consumers move seamlessly across digital and analog worlds…and brands are expected to do the same.

Filed Under: Digital

Jun 5 2017

Infographic: Amazon's Beauty Best-Sellers

Ann D'Adamo

What beauty products sell best on Amazon? 

Filed Under: Beauty, Amazon

Jun 2 2017

Infographic: #NationalDoughnutDay on Social Media |WMI

Ann D'Adamo

It's National Doughnut Day! Did you know the holiday was established by the Salvation Army in 1938 to raise money during the Great Depression to help feed the needy? Today, #NationalDoughnutDay is celebrated on the first Friday in June, with free doughnuts and thousands of posts across social media. In our infographic, you'll learn how participating in holidays on social and using appropriate hashtags can help drive awareness for your brand

Filed Under: Media, Food & Beverage