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May 31 2017

What Millennial Parents Want From Baby Food Brands | WMI

Ann D'Adamo

Baby food is growing up. Little jars of strained peas and banana purée may have worked for previous generations, but today’s parents are demanding more from brands. Health-conscious consumers focused on avoiding added sugars, artificial colors and flavors, and exposure to potential allergens have become parents hoping to do the same for their babies. Yet, almost half of all Millennial consumers still rely on baby food manufacturers to educate them about their child’s nutritional needs.

Filed Under: Food & Beverage

May 29 2017

Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

Ann D'Adamo

Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary caregiver in the family. In our infographic, we explore the changing role of fathers and why it’s essential for marketers to avoid stereotypical gender roles in advertising.

Filed Under: Media

May 26 2017

No Sweat! How Athleisure Is Impacting Beauty | WMI

Ann D'Adamo

Is makeup at the gym a do or a don’t? Active beauty, the latest cosmetics trend, may have finally ended the debate. Like athleisure-wear for the skin, active beauty products are formulated to stand up to a sweaty workout, help in post-workout recovery, or offer benefits related to specific athletic activities. The trend is inspiring brands to innovate and help women glow beautifully at the gym and beyond.

May 24 2017

Infographic: How Americans Celebrate Memorial Day | WMI

Ann D'Adamo

On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men and women of the armed services who lost their lives in conflict. How does your brand pay homage to these brave men and women? Do you acknowledge them on social media? Participate in sales and promotions? In our infographic, you'll learn what Americans will be doing on this holiday weekend and offer insight into how marketers can develop marketing strategy that reaches them in moments that matter most. 

Filed Under: Media

May 22 2017

Google’s 2017 Guide to Global Beauty Trends | WMI

Ann D'Adamo

With every query typed into a search bar, Google is learning more about what consumers want, when they want it, and how they intend to find it. These searches offer marketers insight into consumers’ minds as they research trends, products, and ideas. Access to information allows consumers to discover ideas beyond their borders and this is especially true for beauty enthusiasts who are constantly on the lookout for the newest and most exciting products. Google searches currently trending in the U.S., France, and Japan offer insights into this consumer.

Filed Under: Beauty

May 19 2017

Infographic: Meet the Micro Influencer | WMI

Ann D'Adamo

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names. Marketers have found that micro-influencers can have a major impact on their brand. Followers often view them as more authentic, accessible, and arguably more passionate about the topics they post about than those with significantly larger followings. Influencer marketing is an essential part of any brand's marketing strategy and identifying the right influencers for your brand is often cited as a top challenge for marketers. Contact WMI today to learn about our suite of marketing services and discover how we can help you develop the right influencer strategy for your brand.

Filed Under: Media, Digital

May 17 2017

The 7 Most Wanted Selfie-Worthy Beauty Experiences | WMI

Ann D'Adamo

When does a manicure become an Instagrammable moment? Anytime between the moment she selects a shade of polish to showing off her trendy tips! Consumers don’t merely want to buy products or services, they want to engage in experiences they can share with friends. The products-meets-service category continues to grow as consumers become more invested in on-the-go beauty services. Here, we explore the top trending services in the U.S.

Filed Under: Beauty

May 15 2017

Food and Beverage Marketing Infographic: Salty Snack Attack | WMI

Ann D'Adamo

Americans are addicted to snacking! Ninety-one percent of consumers say they snack multiple times a day and snacking now accounts for half of all eating occasions. Increasingly, consumers are reaching for salty snacks instead of the sweet stuff as they perceive them to be healthier. In the past year, the salty snack category grew by 30% and, as consumers continue to replace meals with snacks, the opportunity for brands continues to grow. In our infographic, we look at the trends in food and beverage marketing and what gets Millennials and Generation Z to try new brands.

Filed Under: Food & Beverage

May 12 2017

Infographic: Meat Snacks Beef Up The Snack Category | WMI

Ann D'Adamo

Step aside chips and pretzels, the snack category is getting meaty! Meat snacks, such as beef jerky and meat sticks are bringing innovation to the category and consumers are eating it up! In 2016, sales topped $3.3 billion, a 51% increase since 2011, driven by consumer demand for high protein snacks, a trend toward healthier eating, and on-the-go functionality. What’s more, the products offer consumers endless varieties, from turkey jerky to meat bars crafted from humanely raised beef. In our infographic, you'll learn why more food and beverage consumers are asking, “where’s the beef?”

Filed Under: Food & Beverage

May 11 2017

Meet the Moms of Women’s Marketing | WMI

Ann D'Adamo

It feels like marketers are always looking to divide moms into categories. From working moms, stay at home moms, Millennial moms, to Gen X moms—there are almost as many ways you can segment this group as there are stages of childhood development! In honor of Mother's Day, a few of the women on our team, a young Millennial Mom, older Millennial Moms and a Gen X mom, share their media habits, shopping behaviors, and how they’ll be spending Mother’s Day…you might find they have more in common than you may have thought.

Filed Under: Get to Know WMI

May 10 2017

Infographic: Allergies, Cold, Cough is Nothing to Sneeze at for Health and Wellness Brands | WMI

Ann D'Adamo

Winter has passed, but those pesky cold and flu concerns remain. Although winter is commonly associated with illness, almost a third of all consumers believe that illness can strike at any time of the year and they prepare by keeping cold, cough, and allergy remedies on hand at all times. In our infographic, we explore how consumers endeavor to stay healthy, what types of OTC products they buy (and why!) and how natural remedies fit into the wellness puzzle.

Filed Under: Health & Wellness

May 8 2017

Building a Beautiful Workforce: Hiring and Retaining Millennial Talent | WMI

Ann D'Adamo

Earlier this year, Women’s Marketing and job search platform AllWork fielded a study to learn what Millennials look for as they job hunt and presented the findings at the Millennial 20/20 Summit in New York City. With their expertise in staffing at top beauty retailers, and our deep understanding of the beauty industry, we each brought our own unique perspective to the project. You can read the report here, but we wanted to continue the conversation to learn how beauty brands and retailers can attract and retain top talent. Andrea Van Dam, CEO of Women’s Marketing, and AllWork Chairman and CRO Scott Gurfein, discuss how the retail experience will be transformed in the next few years by Millennials and emerging technology.

Filed Under: Get to Know WMI, Industry News

May 5 2017

6 Questions Every Mobile Marketer Needs to Ask | WMI

Nick Koutsopoulos

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the end of 2017, 75% of online content consumption will be mobile. As consumers shift to mobile, marketers are allocating more of their their ad dollars to the platform—this year, mobile ad spend is predicted to exceed $40 billion and that number is anticipated to surpass $65 billion by 2020. But simply spending more on mobile ads isn’t a strategy—before investing in mobile, it’s essential that marketers develop an understanding of their consumer and identify the opportunities that make the most sense for their brand. How? Women’s Marketing Media Director Nick Koutsopoulous answers the six most common mobile questions marketers ask.

Filed Under: Digital

May 3 2017

How Moms Choose Brands | WMI

Ann D'Adamo

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their family – and their priorities shift. Moms want the best, safest, and most practical products and they’re re-evaluating the brands they buy. In our infographic, we examine the critical factors for consideration and how marketers can develop the right marketing strategy to ensure she chooses your brand.

Filed Under: Food & Beverage, Digital

May 2 2017

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Ann D'Adamo

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand, catalog your outfits, and employ their team of Style Check personal stylists to help you select the outfit that looks best on you…all while gathering data on your preferences, sizes, trends, current wardrobe, colors that flatter you and so much more. And what will they do with all that data? Amazon didn’t create the Amazon Look to help you look your best, they created it to sell you clothing.

Filed Under: Fashion, Digital, Amazon

May 1 2017

Health and Wellness a Balancing Act for Generation Z | WMI

Ann D'Adamo

Although pizza and burgers will probably always be staples of most teenager’s diets, today’s teens may occasionally opt for a side salad instead of fries or water in place of sugary sodas. Thanks to education programs aimed at reducing childhood obesity, 45% of teens say they watch what they eat and kids are more aware of the benefits of good nutrition and regular exercise than ever before. Many schools now have their own gardens, offer fresh fruits and vegetables in their cafeterias, and encourage kids to participate in sports programs. Yet, they are still teenagers, unsure of themselves and under pressure to succeed. Here, we explore Generation Z’s attitude toward health and wellness, the challenges they face, and how marketers can better reach them through relevant messages.

Filed Under: Health & Wellness