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Stella Rising Blog

Food & Beverage

What Millennial Parents Want From Baby Food Brands | WMI

Baby food is growing up. Little jars of strained peas and banana purée may have worked for previous generations, but today’s parents are demanding...
By Ann D'Adamo
Media

Infographic: Millennial Dads Take On More Parenting Responsibility | WMI

Millennial Dads are actively taking a hands-on role in caregiving. In fact, more than a quarter of Millennial Dads self identify as the primary...
By Ann D'Adamo

No Sweat! How Athleisure Is Impacting Beauty | WMI

Is makeup at the gym a do or a don’t? Active beauty, the latest cosmetics trend, may have finally ended the debate. Like athleisure-wear for the...
By Ann D'Adamo
Media

Infographic: How Americans Celebrate Memorial Day | WMI

On Memorial Day, Americans salute the more than 42 million veterans who have served our country during war time and remember the 1.3 million men and...
By Ann D'Adamo
Beauty

Google’s 2017 Guide to Global Beauty Trends | WMI

With every query typed into a search bar, Google is learning more about what consumers want, when they want it, and how they intend to find it. These...
By Ann D'Adamo
Media

Infographic: Meet the Micro Influencer | WMI

Micro-influencers may have fewer followers than social media superstars, but they are no less influential than those who are household names....
By Ann D'Adamo
Beauty

The 7 Most Wanted Selfie-Worthy Beauty Experiences | WMI

When does a manicure become an Instagrammable moment? Anytime between the moment she selects a shade of polish to showing off her trendy tips!...
By Ann D'Adamo
Paid Search

Bing Standard Text Ads: The End is Near

With the introduction of expanded text ads (ETAs) last year, and the performance increase advertisers are seeing as a result of the upgraded ad...
By Jessica Ortiz
Food & Beverage

Food and Beverage Marketing Infographic: Salty Snack Attack | WMI

Americans are addicted to snacking! Ninety-one percent of consumers say they snack multiple times a day and snacking now accounts for half of all...
By Ann D'Adamo
Food & Beverage

Infographic: Meat Snacks Beef Up The Snack Category | WMI

Step aside chips and pretzels, the snack category is getting meaty! Meat snacks, such as beef jerky and meat sticks are bringing innovation to the...
By Ann D'Adamo

Meet the Moms of Women’s Marketing | WMI

It feels like marketers are always looking to divide moms into categories. From working moms, stay at home moms, Millennial moms, to Gen X moms—there...
By Ann D'Adamo
Health & Wellness

Infographic: Allergies, Cold, Cough is Nothing to Sneeze at for Health and Wellness Brands | WMI

Winter has passed, but those pesky cold and flu concerns remain. Although winter is commonly associated with illness, almost a third of all consumers...
By Ann D'Adamo
Industry News

Building a Beautiful Workforce: Hiring and Retaining Millennial Talent | WMI

Earlier this year, Women’s Marketing and job search platform AllWork fielded a study to learn what Millennials look for as they job hunt and...
By Ann D'Adamo
Digital

6 Questions Every Mobile Marketer Needs to Ask | WMI

There’s no doubt that the potential of mobile marketing is, in a word, awesome. Smartphones and tablets account for 51.3% of internet use, and by the...
By Nick Koutsopoulos
SEO

Dark Traffic From Chat: Slack, Facebook Chat & Google Hangouts

Many of us in the marketing community are at this point familiar with the subject of dark traffic and dark search. If not, check out the post we...
By John Morabito
Food & Beverage

How Moms Choose Brands | WMI

When women become mothers, they begin to look at the world differently. They’re making choices for the most important people in their lives – their...
By Ann D'Adamo
Fashion

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...
By Ann D'Adamo
Health & Wellness

Health and Wellness a Balancing Act for Generation Z | WMI

Although pizza and burgers will probably always be staples of most teenager’s diets, today’s teens may occasionally opt for a side salad instead of...
By Ann D'Adamo

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