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Apr 28 2017

Infographic: Why Women Love Masstige Beauty | WMI

Ann D'Adamo

Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more than they would spend on drugstore brands. Its affordable price point and luxurious aura make women to feel like they’ve splurged, yet still walked away without breaking the bank. The appeal of masstige is universal, women from all ethnic and socioeconomic groups shop the category and 79% of women use at least one masstige product regularly. In our infographic, we look at this growing category!

Filed Under: Beauty

Apr 26 2017

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Kerri Krom

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the right research, conducted at the right time, asking the right questions. Otherwise, you’ll get statistics, but not the insights you want (and need) to build a brand.

Filed Under: Media, Digital

Apr 24 2017

Infographic: Is Cause Marketing Good For Brands? | WMI

Ann D'Adamo

 Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a brand's reputation in the minds of consumers, but only if the connection is authentic to the cause they support, sustained, and inherent to the brand. In our infographic, we explore how consumers feel about brands that support charitable causes.

Filed Under: Media

Apr 21 2017

Infographic: How Women Use Social Media in 2017 | WMI

Ann D'Adamo

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage with brands. By optimizing their social platforms, marketers have an opportunity to increase brand awareness, introduce new products, and mine data from their female fans and followers. In this infographic, Women's Marketing takes a look at how women are using their favorite social sites.

Filed Under: Media, Digital

Apr 20 2017

Infographic: Why Consumers Love Meal Kits | WMI

Ann D'Adamo

The last thing most Americans want to do after a long day at work is spend hours cooking dinner for their families. Meal kits promise a one-box solution that includes gourmet ingredients, recipes, and delivery to your front door. This convenience is catching on! Sales of meal kits topped $1.5 billion as one-in-four adults purchased a meal kit in 2016—and 70% of those consumers are still actively purchasing them. In fact, 28% of Millennials say they would go as far as making Thanksgiving dinner from a meal kit if they had that option! In our infographic, discover why consumers purchase meal kits and how brands can capitalize on the convenience factor.

Filed Under: Food & Beverage

Apr 17 2017

Infographic: Yes, Social Media Sells! | WMI

Ann D'Adamo

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't happen—small screens and security concerns would prevent consumers from buying on mobile. It's safe to say they were wrong. Today, the same is being said about social commerce, but if history can predict the future, it's only a matter of time until more consumers begin buying via their favorite social media channels. As Facebook, Instagram, and Pinterest expand shopping capabilities and improve the experience, we expect to see more consumers tapping the buy button...and it's already happening!

Filed Under: Fashion, Beauty, Digital

Apr 14 2017

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

Marjorie Powers

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a celebrity endorsement can still be a powerful way for brands to increase awareness, build credibility, and promote products. Amazingly, brands don’t even have to wait to feel the celebrity effect—upon announcing a celebrity alignment, some brands saw their stock prices rise and sales jump by 4%.

Filed Under: Media, Fashion, Beauty

Apr 12 2017

Infographic: Why Mobile Video is Marketing Magic |WMI

Ann D'Adamo

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and this is particularly true of mobile video. It's also emerging as the best way to learn about new brands, explore products, and be entertained. In fact, businesses using video grow company revenue 49% faster than companies without video content. Learn why video is not just a fad, it's an essential tool for marketers and without it, your customers may disappear.

Filed Under: Media

Apr 10 2017

The Millennial Nip/Tuck | WMI

Ann D'Adamo

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck there, and emerge after all telltale signs had faded. Today, cosmetic procedures have come out of the closet thanks to social media (a.k.a. the “Kardashian Effect”) and more affordable non-invasive treatments. The appeal of these treatments goes beyond Baby Boomers—Botox, fillers, Ultherapy, laser treatments and other anti-aging procedures appeal to all generations. In fact, for the eighth year in a row, Botulinum Toxin—the formal name for Botox, Dysport, and Xeomin—was the number one non-surgical treatment in America. Moreover, its use among Millennials jumped 87% between 2011 and 2016—a 31% increase since 2015.

Filed Under: Beauty, Health & Wellness

Apr 7 2017

Infographic: Who Is The Ulta Beauty Shopper? | WMI

Ann D'Adamo

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we look at how women shop for beauty specifically at Ulta.

Filed Under: Beauty

Apr 5 2017

Instagram Has One Million Advertisers…Why It Matters For Your Brand | WMI

Ann D'Adamo

Instagram recently revealed that, in addition to their 600 million monthly active users, they now have eight million active business profiles and one million monthly active advertisers. Many marketers may have read about this milestone in the trades, briefly taken note, and moved on. But when you drill down into what this means for marketers and brands, it’s significant. Why? Three reasons!

Filed Under: Media

Apr 3 2017

Infographic: The Impact of Food Bloggers

Ann D'Adamo

In the past decade, food bloggers have developed some serious credibility! They’ve amassed millions of followers, inked deals for cookbooks, and a few are even hosting their own cooking shows. But beyond those who’ve attained celebrity status, there’s a network of bloggers sharing their passion for all things culinary with thousands of followers on their blog and social media channels. In our infographic, we look at how they’re influencing trends and whetting lots of appetites!

Filed Under: Food & Beverage