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Mar 31 2017

Catching Some Zs: A Look at Generation Z Consumers | WMI

Ann D'Adamo

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer force. To engage the most digitally and socially active generation to date, brands need to step up their game…and fast. The oldest Gen Z’ers are on the cusp of adulthood and about to disrupt everything you thought you knew about marketing.

Filed Under: Media, Fashion, Digital

Mar 29 2017

Milk, Eggs, and A Check-Up: A Look at Retail Health Clinics | WMI

Ann D'Adamo

A convergence of consumer trends, technological advances, and rising health care costs is prompting retailers to broaden their services to include in-store health and wellness services. Retailer health services include health care clinics, wellness programs, and other consumer-focused initiatives, in addition to pharmacies. For marketers, retail health care centers offer an opportunity to engage consumers at the point-of-service and encourage better communication.  

Filed Under: Health & Wellness

Mar 28 2017

Opinion: Forget the #FakeNews, Social Media Advertising Sells | WMI 

Jenna Manula, Director Social Media Marketing

It’s easy to take an opinionated stand on an idea without supporting data, but it’s another thing to have it published from a credible source without #RealData.  I’m talking to you, Mark Duffy! In case you missed it, Mark wrote a biting column on Digiday about the ineffectiveness of Facebook advertising, chock-full of what I would call #AlternativeFacts.

Filed Under: Media, Digital

Mar 27 2017

2017: The Year of Social Media Advertising | WMI

Jenna Manula, Director Social Media Marketing

As the social networks began to rely on advertising revenue to fuel growth, they began refining their advertising portals to comply with monetization demands. This evolution began in 2014, and successful results—actual product sales—have been realized on Facebook and Instagram from Q3 of 2016. That is why I am deeming 2017 the Year of Social Advertising. 

Filed Under: Digital

Mar 24 2017

“Am I Instaworthy?” Social Spurs Beauty Spend Among Teens | WMI

Ann D'Adamo

Today’s teenagers are the first generation to have grown up alongside social media. Their childhoods have been documented on their parents’ Facebook pages; now they’re establishing their own personas on Snapchat and Instagram. An emphasis on visual content has shaped the way Generation Z teens perceive themselves and research shows it’s having an effect on their self-esteem—68% of girls and 55% of boys say their appearance is a somewhat or very significant source of stress, and 30% of girls and 13% of boys feel bad when comparing themselves to others on social media. In fact, 57% of teenagers say that social media is one of the biggest sources of pressure to look good, second only to peer pressure (68%).  

Filed Under: Beauty

Mar 22 2017

Infographic: Mornings on Mobile | WMI

Ann D'Adamo

What's the first thing you do in the morning? If you reach for your phone before you've had your first sip of coffee, you're among a good portion of Americans that do so. But it's a little known fact that the mobile behavior consumers engage in first, will determine what they will do throughout the day. For example, 65% of users who start their day with a shopping app will continue to shop on their smartphone throughout the morning. In our infographic, we learn how marketers can use morning messaging to seize the day!

Mar 21 2017

Takeaways From Social Media Week 2017 | WMI

Kathryn Pleines

Social Media Week is one of the industry’s premier digital media conferences. This year’s event, held in New York City during the last week of February, brought together industry leaders from Facebook, Google, LinkedIn, The New York Times, and GE, among other innovators in technology, entertainment, and retail. Their presentations ranged from consumer research to marketing trends and best practices, but more importantly, the conference offered an opportunity to engage in conversations about the impact of social media, emerging technologies, and how to leverage these trends for our clients. Here are a few of my key takeaways from Social Media Week 2017. 

Filed Under: Media

Mar 20 2017

The United States of Food | WMI

Ann D'Adamo

If there’s one thing almost every American can agree on, it’s that we love to eat! From New York City’s famous bagels to California’s fresh, healthy cuisine (and so much in between), food is an important part of our rich cultural heritage. When it comes to finding inspiration and recipes, Pinterest is the place to go. Food is the largest category on the platform with more than 15 billion pins and its rich data offers a bounty of insights into what foods consumers crave across the country. 

Filed Under: Food & Beverage

Mar 17 2017

Infographic: Food As Medicine | WMI

Ann D'Adamo

An increase in allergies, a rise in chronic conditions such as diabetes or gluten intolerance, and the obesity epidemic have prompted consumers to re-think their diet. Although many of these conditions are managed by health professionals, consumers are increasingly aware of the vital role nutrition plays in their health and wellness. Today, forty-eight million American households have at least one person managing a health condition with diet, representing $268 billion in annual grocery sales. In our infographic we explore how food brands have an opportunity to engage this consumer with packaging information, healthy lifestyle tips, recipes, and other content and share on social and brand website.

Filed Under: Food & Beverage, Health & Wellness

Mar 15 2017

Love Notes: Millennials and Fragrance | WMI

Ann D'Adamo

Although fragrance industry sales dipped 6% globally in 2016, perfume is still considered a desirable luxury item – 75% of Millennial women reported purchasing fragrance to treat themselves and 59% of Millennial men said they use scented personal care products. In our infographic, we look at what Millennial women and men look for when they’re searching for a new fragrance.

Filed Under: Beauty

Mar 13 2017

How to Get the Best Amazon Marketplace Results | WMI

Matt Strietelmeier, Director SEM Services, Flying Point Digital

Amazon has emerged as the leading destination for consumers searching for product information. Forty-four percent of consumers start searches for products on Amazon, beating out Google and other search engines as the place to discover the items they want to buy. Amazon’s wide array of brands and products, abundance of customer reviews, and one-click checkout offer consumers a convenient one-stop shopping experience. But just listing your products on Amazon is not enough; to win, marketers must optimize search visibility on Amazon just as they do on search engines. Longtime e-commerce and SEM expert Matt Strietelmeier offers his perspective on boosting a brand’s Amazon Marketplace results.

Filed Under: Media, Digital, Amazon

Mar 10 2017

Why Millennials Love Small Food Brands | WMI

Ann D'Adamo

Millennials love the thrill of discovering something new and unique. They’re adventurous travelers, eager to try the latest exercise trends, and excited about indie beauty and fashion brands. This passion for exploration extends to their palates—almost half of all Millennials consider themselves foodies. Small food brands have excelled in engaging Millennials with craft and small-batch products that complement their healthy lifestyle and desire for innovative new products—and that’s hurting established mainstream brands. Today, small brands represent a 49% share of the premium market, while mid-tier and private label/retail brands account for 25% and 23%. Growth among the larger premium brands was a paltry 3%.

Filed Under: Food & Beverage

Mar 8 2017

Infographic: How Brides Discover & Shop for Weddings | WMI

Ann D'Adamo

Today, couples don’t want a cookie-cutter wedding, they want a celebration that truly reflects who they are. Millennials are getting married later (the average bride in the U.S. is 29, and average age for grooms is 31) and are more invested creating a personalized experience for their guests. In our infographic, we illustrate how they use social media to discover the products and services that will make their big day unique and the latest trends in weddings.

Filed Under: Media

Mar 7 2017
Mar 6 2017

Quick & Easy: A Look At Beauty Routines | WMI

Ann D'Adamo

Although your Instagram feed may be filled with images of expertly made up beauty bloggers, most women aren’t getting up in the morning and creating a multi-step hair and makeup look. With time at a premium, 59% of women say they prefer a natural look for every day and are seeking products that enhance their looks rather than trying to cover up or alter their appearance. Today, women feel less pressure both from society and from their peers to always look flawless and feel more confident with their overall appearance. A more open and inclusive approach to beauty is having an effect on the way women approach their beauty routines.

Filed Under: Beauty

Mar 3 2017

What Millennials Want From Apparel Brands | WMI

Ann D'Adamo

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and the emergence of mobile shopping and explosion of brands on social media have made it easier and faster than ever before. While more women may be browsing online, they continue to enjoy the experience of in-person shopping, which allows them to see, touch, and try on clothing before they buy. 

Filed Under: Fashion

Mar 1 2017

Infographic: The Eco-Conscious Consumer | WMI

Ann D'Adamo

Not so long ago, health conscious consumers had to shop at specialty retailers to find their favorite eco-friendly products and organic foods. Today, almost every grocer has a section dedicated to natural and organic products and demand continues to grow. Although Millennials are driving this trend and filling approximately 60% of their shopping cart with these products, older generations are also eating and living clean—34% of Generation X shops organic. In our infographic we explore the purchasing priorities of the health and wellness consumer.

Filed Under: Health & Wellness