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Feb 27 2017

The Effect of Positive Marketing On CPG | WMI

Ann D'Adamo

There is a clear parallel between having a healthy outlook on life and making better choices at the grocery store. Those approaching life with a positive attitude feel more in control of their health, are better able to manage stress, and exercise more frequently than those who see the glass as half empty. Brands can help consumers stay healthier by using what we call the power of positivity.

Filed Under: Food & Beverage

Feb 24 2017

Social Media: Beauty on YouTube | WMI

Ann D'Adamo

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in total makeup and haircare views on the platform and the boom shows no signs of slowing down. In our infographic, we explore how YouTube is doing more than teaching women the tricks to magnificent makeup, it's shaping brand preferences and the opportunity for brands has never been greater.

Filed Under: Beauty

Feb 23 2017

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

Brandon Heagle

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that arrived a bit too early to the party. Then a few years ago we all woke up and realized it was in fact so. Today, mobile is the primary device and is continuing to capture more and more screen time. In fact, every year is now a “Year of Mobile.”

Filed Under: Digital

Feb 22 2017

Together Forever: Mom & Her Mobile Phone | WMI

Ann D'Adamo

A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and entertains her when she has a few moments to spare. Here, we look at how moms across America use their mobile phone throughout the day.

Filed Under: Digital

Feb 20 2017

7 Fitness Trends for 2017

Ann D'Adamo

One year it’s Zumba and the next year, everyone is doing CrossFit! While exercise fads come and go, one thing is clear—more adults are exercising, and doing so more frequently, than ever before. At least three quarters of Americans say they exercise at least once a week! Although 68% of the population gets most of their exercise from walking, for those committed to expanding their workout horizons, there are a variety of new trends to choose from. Here, we examine the fitness trends trainers believe will take off in 2017.

Filed Under: Health & Wellness

Feb 17 2017

Will Online Grocery Click With Consumers? | WMI

Ann D'Adamo

Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all grocery shopping will be done online, representing $100 billion in annual consumer sales, or the current revenue equivalent of approximately 3,900 grocery stores.

Filed Under: Food & Beverage

Feb 15 2017

Beauty: Marketing Hair Care to Women | WMI

Ann D'Adamo

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions of American women facing permanent hair loss, every day feels like a bad hair day. Whether it's genetics, stress, or damage from over-processing, 46 million adult women in the U.S. face thinning hair or hair loss. Here, we look at how consumers are dealing with hair loss and how brands can help to address their concerns. 

Filed Under: Beauty

Feb 14 2017
Feb 13 2017

Marketing to Women: How Do Affluent Consumers Shop? | WMI

Ann D'Adamo

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In fact, most affluent consumers, even those earning $250,000 or more, are relatively thrifty when it comes to their purchasing habits. Although they may have the discretionary income to purchase some luxury items they are not regularly spending on them. Here, we explore how affluent Americans are spending their hard-earned cash and what they look for before they buy.

Filed Under: Media

Feb 10 2017

Let’s Chat! Marketing to Consumers on Mobile Apps | WMI

Ann D'Adamo

Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people around the globe and, increasingly, chat bots are offering brands a more personalized way to interact with customers. Here, we look at why 76% of people say mobile messaging apps have improved their lives and how marketers can use this tool to engage consumers at every point in the customer journey.

Filed Under: Digital

Feb 8 2017

Social Media: How Consumers Use YouTube | WMI

Ann D'Adamo

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between three and four hours per week on the social media platform and three quarters of all adults report watching YouTube. In fact, on mobile alone, in an average week, YouTube reaches more adults online during prime time than any cable network. In our infographic, discover why YouTube is one of the fastest growing networks and how it's tapping into consumers with vastly different interests.

Filed Under: Media

Feb 6 2017

Consumers Crave Healthier Foods | WMI

Ann D'Adamo

When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread interest in whole foods, only 42% of Americans believe their diets are healthy and almost a quarter are concerned they’re not getting adequate nutrition. Amid a growing body of conflicting information and health claims, consumers are increasingly confused and skeptical that brands are delivering on their promises.

Filed Under: Food & Beverage, Health & Wellness

Feb 3 2017

Facts About Generation Z Every Marketer Needs to Know | WMI

Ann D'Adamo

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations distinguised their digital activities from other aspects of their lives, from social to shopping, Gen Z's online and offline lives are completely integrated. In our infographic, we explore Generation Z to learn how they spend their time, how they shop, and how their preferences influence their spending, as well as their parents'. 

Filed Under: Media

Feb 1 2017

Health and Wellness: Millennials in Charge | WMI

Ann D'Adamo

Millennials have a new primary care physician and her name is Dr. Google. Whereas 65% of older generations view their physician as their best source of health information, only 41% of Millennials agree. Who needs to take the time to visit a doctor’s office when a wealth of health information is literally at your fingertips? In fact, only 28% of Millennials report having a primary care doctor and only 24% say that doctors provide them with the information they need to make decisions. Fewer still turn to pharmacists to aid them in their decision making—only 16% ask for medical advice from these professionals.

Filed Under: Health & Wellness