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Jan 31 2017

Social Media & The Big Game | WMI

Ann D'Adamo

Although last year's Super Bowl didn't break any viewership records, it was still the third most-watched television program in U.S. history. In our infographic, we look at the many ways fans engage before, during, and after the big game! Want your brand to score with fans? Contact Women's Marketing to learn about our suite of marketing services. 

Filed Under: Media

Jan 30 2017

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

Ann D'Adamo

 In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of Gen X women have purchased shoes in the past year. Although women's fashion footwear makes up 61% of the market, athletic footwear has excited young male consumers who are eager to be the first to pick up the latest sneaker drop. In our infographic, we look at the trends in the footwear market and learn where the opportunities are for brands.

Filed Under: Fashion

Jan 27 2017

Aging Gracefully: How Boomers Buy Beauty | WMI

Ann D'Adamo

It’s no secret that the beauty industry markets to Millennials; that makes good business sense—they buy more cosmetics and hair care products and are actively engaged in the category. Understandably, as women age, are more likely to have established beauty routines and might be less interested in experimenting with the latest beauty trends. Yet, these women are still interested in looking and feeling their best—52% of Boomer women say they use beauty products to look good. As the U.S. population ages, there’s an opportunity to reach this consumer with messaging that appeals to their values and products that address age-related concerns.

Filed Under: Beauty

Jan 25 2017

Mobile First! How to Reach Connected Consumers | WMI

Ann D'Adamo

Whether they're online or in-store, consumers are more informed about the products they're buying than ever before and their expectations for a seamless experience have never been higher. Although this is true among all demographics, there are sharp differences in how Millennials, Gen X'ers, and Baby Boomers conduct research and how they want to be courted by brands. In our infographic, we look at the many ways brands can reach today's connected consumer.

Filed Under: Media

Jan 23 2017

Social Media Links Consumers, Brands During Awards Season | WMI

Ann D'Adamo

“Who are you wearing?” The answer to the ubiquitous red carpet question can elevate a brand from virtually unknown to household name overnight. But unless you’re already a household name, like Tom Ford or Vera Wang, how can you leverage red carpet trends during awards season?

Filed Under: Media

Jan 20 2017

Social Media: 10 Instagram Tips for Food Brands | WMI

Ann D'Adamo

A great meal is about more than the way it tastes—chefs strive for a beautiful presentation on the plate and restauranteurs frequently have a particular aesthetic in mind when designing a space. Instagram has shown us another way to enjoy food through beautiful, creative photography and in the conversations those images spark. For food brands, creating innovative and engaging content on an ongoing basis can be challenging. We all know cookies are delicious, but how many ways can you photograph one so it remains interesting and keeps fans engaged with your brand? Here, we offer food brands ten Insta-worthy tips to chew on.

Filed Under: Media

Jan 18 2017

How Voice-Activated Assistants Will Change Everything | WMI

Ann D'Adamo

During the 2016 holiday season, sales of voice activated assistants soared. Consumers purchased Amazon's Alexa system (the Echo and her diminutive sister, the Echo Dot) at a rate almost 10 times that of the previous year, making the Echo Amazon's "most gifted" item of 2016. As more people become comfortable with spoken commands and queries, sales of these devices are predicted to grow. Analysts believe that by 2020, 11.5% of U.S. households will have a voice-activated system in their homes. In our infographic, we help marketers understand how, when, and where consumers use voice-activated assistants. 

Filed Under: Media, Amazon

Jan 16 2017

Social Style: Can Social Media Drive Apparel Sales | WMI

Kathryn Pleines

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost half check their social media accounts multiple times a day. Social media fulfills our desire to connect with people and get information about the things we care about—and that includes the latest fashion and beauty trends. Social has been a driving force in democratizing fashion and generating excitement around “see now, buy now” fashion shows…but does it really sell clothes?

Filed Under: Media, Fashion

Jan 13 2017

What Consumers Want In Natural Remedies | WMI

Ann D'Adamo

Americans are becoming more proactive about maintaining their health, particularly as healthcare becomes increasingly expensive. In addition to eating well and exercising, many are introducing herbal remedies into their wellness toolkit—45% of consumers say they have used an herbal remedy in the past year. Interestingly, Millennial parents are more open-minded about the use of alternative treatments, with 65% reporting use of herbal remedies for themselves or their children and agree that herbal treatments are more natural and safer than over the counter medications.

Filed Under: Health & Wellness

Jan 11 2017

Who Is The Walmart Beauty Shopper? | WMI

Ann D'Adamo

Who is the Walmart beauty shopper? She's thrifty, she's social, but above all, she loves to discover and try! In our infographic, we look at how women shop for beauty specifically at Walmart.

Filed Under: Beauty

Jan 9 2017

Trend Watch: Does Co-Shopping Increase Food & Beverage Sales?

Ann D'Adamo

In the past, households typically had one shopper who managed grocery shopping—and it was usually mom! Today, modern families share the responsibility, resulting in a shift from a primary shopper to a shared shopper paradigm. Although not all households share shopping equally (45% say that one person does most of it), 58% of American multi-person households use co-shopping strategies to get the grocery buying done.

Filed Under: Food & Beverage

Jan 6 2017

Social Media: Pinterest Trends 2017 | WMI

Ann D'Adamo

Every month, 150 million people from around the globe search Pinterest for ideas and inspiration. These searches, and more importantly, what users save to their boards, offer insight into emerging trends  across beauty and hair, fashion, home, entertaining, food and beverage, travel, and health and wellness. The insights team at Pinterest tracks these shifts, identifying the top trends in each key category that show considerable year-over-year interest (25% and higher), critical mass (more than 500,000 saves on a topic), and a strong trend upward in the final quarter of the year to predict what trends will continue to gain traction into the following year. In our infographic, we look at the top trends in each category for 2017!

Filed Under: Media, Digital

Jan 4 2017

Who, What, Where?  A Look at Clean Beauty Customers | WMI

Ann D'Adamo

Demand for natural and organic beauty continues to grow, as more than half of all women, and 62% of Millennials, say they read labels on beauty products to avoid certain ingredients. Technology has enabled consumers to be more informed about the chemicals in cosmetics, hair, and skin care and many women have concerns about the long-term consequences of potentially harmful additives on themselves, their families, and the environment.

Filed Under: Beauty

Jan 2 2017

Infographic: Marketing to Sports Super Fans

Ann D'Adamo

Sports are a defining aspect of American culture. In fact, U.S. sports bring in $27 billion in annual revenue, and 93% of men and 81% of women report following at least one major sport. In our infographic, we dive into the motivations, habits, and purchasing behaviors that will help your brand develop a digital marketing strategy to reach sports super fans.

Filed Under: Media