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Dec 30 2016

Health and Wellness: Marketing Strategy for OTC Brands | WMI

Ann D'Adamo

An aging population, rising costs, and an increase in chronic diseases has made wellness a primary issue for many Americans and, as a result, they’re getting more actively involved in managing their own health. While healthy behaviors can help to prevent illness, when consumers are in need of relief from minor ailments they overwhelmingly turn to their local drugstore for help—81% of adults use OTC medicines as a first response and a minimum of 70% of all illnesses are addressed with self-treatment.

Filed Under: Health & Wellness

Dec 28 2016

Infographic: The New Year's Eve Party's On Mobile | WMI

Ann D'Adamo

In January 2016, over a million people gathered in Times Square to watch the ball drop and celebrate the New Year. From sharing snaps and pictures on social media to calling Uber for a safe ride home, Americans stayed connected throughout the night. But the partying didn't end at the stroke of midnight! Mobile data continued to surge well into New Year's Day. As we bid goodbye to 2016, our infographic takes a look back at what happened on New Year's Eve.

Filed Under: Media

Dec 26 2016

Amazon Go: On Demand Food Shopping For Millennials | WMI

Ann D'Adamo

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery store in Seattle. Marketed as “conveniently compact,” the checkout-free store offers a limited selection of grocery and prepared food and employs technologies previously associated with self-driving cars, including computer vision, sensor fusion and deep learning, to enable shoppers to walk in, scan a QR code, select their items and have their groceries charged to their Amazon account as they exit the store. There’s no waiting, no cash, and, best of all, no hassle.

Filed Under: Media, Food & Beverage, Amazon

Dec 23 2016

Health and Wellness Trends 2017 | WMI

Ann D'Adamo

Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the “cleanest” and most nutritious foods, and work out at boutique fitness centers. From beauty-enhancing supplements to eco-tourism, wellness is the new luxury. Although those with a wellness mindset tend to be focused on transformational experiences, this segment is still very acquisition-minded…but only if products and services authentically align with their values—and therein lies the key to this consumer.

Filed Under: Health & Wellness

Dec 21 2016

Beauty Marketing Trends 2017 | WMI

Ann D'Adamo

Indie brands continued to gain momentum in 2016 thanks to product innovation and a
major shift in the way consumers discover and buy beauty. In the U.S. and globally, social media
is a primary source for learning about new products and the latest trends and techniques—
the number of women looking for beauty advice and information online is up 11% since 2014.

Filed Under: Beauty

Dec 19 2016

Health & Wellness is the Next Trillion Dollar Industry | WMI

Kerri Krom

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern “Health & Wellness” consumer mindset and delve into 2014 wellness trends. Wellness, defined as the quality or state of being healthy in body and mind, especially as the result of deliberate effort, is a mindset we believe has seeped into the lives of the everyday woman, and has emerged as a lifestyle here to stay.

Which Product Categories Account for the Increasing Wellness Market Size?

There are several common threads that stand out across the various definitions of wellness. Wellness is multi-dimensional, holistic, changes over time and along a continuum, and is most importantly individual, but also influenced by the environment and community. The next trillion dollar industry globally, the Health & Wellness market space is dominated mostly by beauty and anti-aging product sales at $679 billion, followed by fitness and mind + body exercise ($390 billion) and health eating, nutrition and weight loss sales ($277 billion).

Other product sales that complete the Health & Wellness market are complementary and alternative medicines, wellness tourism, spas, medical tourism and workplace wellness. In the United States alone, women invest $125 billion against their nutrition, $40 billion against alternative medicine and $25 billion against OTC drugs.

Filed Under: Industry News, Health & Wellness

Dec 19 2016

Media & Marketing Trends 2017 | WMI

Ann D'Adamo

Every year brings the unexpected, but 2016 seemed to bring more surprises than most. Among many, the Chicago Cubs broke a 108-year losing streak, the pop culture world lost David Bowie and Prince—two irreplaceable music icons, and perhaps the most stunning of all—the outcome of the U.S. presidential election defied the polls. One could confidently say this year hasn’t been boring.

Filed Under: Media

Dec 16 2016

Fashion Industry Marketing Trends 2017 | WMI

Ann D'Adamo

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors, silhouettes, and themes that would fire up retail sales. But social and digital media disrupted the cycle and completely changed the conversation between brands and customers. Today’s on-demand culture has all but erased the division between seasons and influencers on Instagram and Snapchat are the new tastemakers. Although it’s easier for brands to get to know and understand their consumer, it’s now more difficult to predict the behaviors that influence customer decisions. In 2017, marketers will begin to better understand and analyze the data they gather from all touchpoints and use it to make more informed decisions about product development, marketing, and sales. In our new report, "Fashion Industry Marketing Trends 2017," we explore how brands will innovate, communicate, and learn a lot more about today’s shopper.

Filed Under: Fashion

Dec 16 2016

Food and Beverage Marketing Trends 2017 | WMI

Ann D'Adamo

Food trends come and go almost as quickly as you can scroll through your Instagram feed. Popular culture, restaurant concept trends, and the quest for the tastiest, most innovative, and best are contributing to rapidly changing culinary shifts. This year, instead of frothy smoothies or savory yogurt, food trends are predicted to take a more socially conscious turn with sustainability, transparency, and food equality for all people becoming a bigger part of the conversation. Consumer preferences for food and beverage brands with philosophies that align with their personal standards of what is valuable or important are predicted to play an important role in shaping the trends for 2017, including the five we explore in our report, Food and Beverage Marketing Trends 2017.

Filed Under: Food & Beverage

Dec 12 2016

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Ann D'Adamo

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the lifestyle factors that affect their skin's appearance and taking an "inside-out" approach to prevention and repair. In our infographic, we explore the trends in anti-aging skin care and look for opportunities for forward-thinking beauty brands.

Filed Under: Beauty

Dec 9 2016

Health and Wellness Brands Help Consumers Get In Shape | WMI

Ann D'Adamo

A new year rings in a chorus of resolutions to work out and get in shape—and for those who are serious about getting fit, there is no shortage of ways to do so. Although walking is the most popular form of exercise, 68% of regular exercisers include it in their fitness routines, more than a third of consumers say they belong to a gym. As Americans increasingly recognize the health benefits of exercise, marketers are finding ways to create deeper emotional connections and motivate them to stay in the game. Here, how health and wellness brands can create those connections and build enthusiasm by helping customers reach their goals.

Filed Under: Health & Wellness

Dec 5 2016

Media Strategy: Mastering the Attention Equation | WMI

Andrea Van Dam

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming apps, always-on news and information cycles, instant messaging…and that’s just what’s on their smartphones. As marketers, we need to better understand how this new normal will impact the way we capture, keep, and maximize the consumer’s attention and develop smarter, more relevant media strategy. Recently I attended eMarketer’s Attention! 2016 conference where executives from some of the world’s leading companies shared their valuable and timely insights and, I was pleased to see, validated the strategic data-and-content driven approach we take at Women’s Marketing.

Filed Under: Media

Dec 2 2016

Infographic: Tips For Listening to Customers on Social Media | WMI

Ann D'Adamo

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media managers have to listen and respond to feedback from their fans and followers. In fact, social media is the first place consumers turn when they have an issue or problem with a product or service, surpassing even phone calls and email! Our infographic illustrates how consumer expectations are changing and why marketers must step up to meet their demands...or risk losing their loyalty.

Filed Under: Media