Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion executives found they are struggling to keep up with technology while dealing with tighter budgets and shrinking retail sales. Here, we explore fashion brands’ biggest challenges.
To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile devices to access information, shop, and live is unprecedented. With information at our fingertips, 94% of all users browse the web every single day on their smartphones, tablets, and computers. Our infographic illustrates why it's critical to understand how, where, and when consumers are using these devices and develop connected messaging across devices that will be most relevant to the user.
With rising healthcare costs and an abundance of information at their fingertips, consumers are continuing to take a proactive approach to their health. Sales of vitamins, minerals, and other nutritional supplements are expected to reach $17.2 billion in 2016, a year-over-year increase of 5%. But contradictory studies about specific supplements and news about the efficacy of vitamins sometimes leaves consumers confused, frustrated, and wondering if they even work at all. Here, we examine the challenges and opportunities for vitamins and nutritional supplement brands.
Filed Under: Health & Wellness
Cyber Monday Statistics
Since its official inception in 2006, Cyber Monday has become an increasingly important shopping event resulting in historical e-commerce revenue highs. Cyber Monday offers both brands and retailers the opportunity to reach out with limited-time deals and tune into the excitement of the holiday season. Here, we look at how consumers shopped in 2015 for insight into what we might expect in 2016.
Filed Under: Digital
From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for brands? To find out, Women’s Marketing CEO Andrea Van Dam sat down with Blended Strategy Group (BSG) founders Sherry Jhawar and Allison Statter.
When launching an influencer program, one of the biggest challenges marketers face is finding the right brand advocate. But the relationship works both ways. Influencers have to strike a critical balance between promoting the brand they’re being paid to represent while demonstrating authenticity and remaining true to their own personal brand. How can influencers and brands work together more effectively? A survey of beauty and fashion influencers uncovered key aspects of the brand-influencer relationship, offering insight into how they can work more dynamically together.
Filed Under: Digital
More than half of American adults over the age of 18 drink coffee every day, but they're not settling for just any cup of Joe! As we enter what's being called the "Third Wave of Coffee," consumers are more conscious of the origin of the beans, fair trade, and craft brewing methods. In our infographic, we take a light and sweet look at the history of coffee and trends in the food and beverage industry.
Filed Under: Food & Beverage
Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging the consumer are all part of a very complex equation. The Emerson Group is a consumer products equity organization that helps health and beauty brands reach their maximum potential at retail through a mix of smart strategies.
Women’s Marketing CEO Andrea Van Dam spoke to Sue Smith, a partner at Emerson Group, who manages sales at Walgreens and Duane Reade, to get her perspective on brand building at the retail level.
Filed Under: Beauty
Consumers are starting their holiday shopping earlier than ever! Many began looking for gift inspiration as early as September and 20% started making purchases at the beginning of November. Millennials are leading the trend toward deal-seeking and early shopping— more than one fifth of Millennials began their holiday shopping research before November 1st (compared to only 18% of Gen X), and 38% had already purchased holiday gifts before Black Friday.
Women's Marketing, a leading marketing services agency, is pleased to announce that has been named General Manager, Beauty, as part of an ongoing mission of offering enhanced marketing strategy and consultative services to emerging and high-growth brands.
Filed Under: Get to Know WMI
Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in place. Whether for content promotion, to launch a new product, or to create branded content, influencer programs are expected to build brand awareness and interest among consumers. But how do marketers know if their influencer campaign was a success? The good news is that, influencer measurement is improving and new metrics offer marketers a better sense of how their programs are performing, including some that promise to show an impact on sales. The key to a successful influencer program is setting goals before you begin and developing a strategy to achieve those goals. Women’s Marketing shares some insights on measuring the success of your influencer programs.
Athletic wear has come a long way since the ubiquitous velour track suits of the early 2000s. Athleisure is no longer just a fashion trend, it’s a way of life. Today, it’s as likely to be seen on the runway as in the gym as both designers and heritage active wear brands seize the opportunity to combine style with performance-based attributes. Although some analysts warn that the U.S. market may be reaching a saturation point, fitness enthusiasts, fashionistas, and a growing global market, particularly in China and Latin America, offer opportunities for brands and retailers.
Filed Under: Fashion
Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar holiday season. Growth at retail is predicted to rise 3.3% over last year (up from an earlier prediction of 3.1%) and e-commerce is expected to increase more than 17%. At that rate, 2016 would see the highest jump in holiday season retail e-commerce since 2011, when the economy was just starting to rebound from the Great Recession.
Filed Under: Media
Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although Americans have a lot to be grateful for, when asked what they are most thankful for, 65% said, “good technology being easily accessible.” It’s clear that technology is an integral part of our everyday lives and holidays are no exception! Whether it’s searching recipes, posting culinary creations on Instagram, or checking the score of the football game, here’s how Americans are staying connected on Thanksgiving.
This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizing the need to engage consumers with creative storytelling that both reinforces an emotional connection and compels them to action. Women’s Marketing Research Director, Kerri Krom, was there and offers these five takeaways from the conference.