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Stella Rising Blog

Media

Black Friday Marketing Tips | WMI

Remember when Black Friday signaled the official start of holiday shopping? Not anymore–the season now starts earlier and extends into January. Last...
By Ann D'Adamo
Food & Beverage

U.S. Weight Loss and Diet Trends 2016-2017 | WMI

What consumers consider "healthy" constantly evolves and manufacturers are constantly struggling to keep up with the latest diet trends. Today,...
By Ann D'Adamo
Food & Beverage

4 Things Food Marketers Can Learn From Starbucks | WMI

When American consumers think fall, what comes to mind? Scarves, boots, football games—and pumpkin spice. Last year, a whopping $361 million was...
By Ann D'Adamo
Media

Amazon's Influence on E-Commerce | WMI

WIth its limitless selection of products, reputation for competitive pricing, and plethora of product reviews, Amazon has become the shopping...
By Ann D'Adamo
Media

Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...
By Ann D'Adamo
Beauty

The 10 Beauty Wellness Trends Exciting Consumers | WMI

Wellness is no longer the provenance of healthcare professionals. Today’s consumers view wellness as a lifestyle, not just an outcome. Each...
By Ann D'Adamo
Fashion

Why Department Stores Are Out Of Fashion | WMI

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall...
By Ann D'Adamo
Beauty

Where Are Growth Opportunities for Beauty Brands? | WMI

This has been a very good year for color cosmetics—sales are expected to reach $10.8 billion, up nearly 5% over 2015! Increasing competition among...
By Ann D'Adamo
Food & Beverage

Smart Snacking Trends 2016 | WMI

Americans love their snacks! 94% of U.S. adults say they snack every day and half regularly nibble 2-3 times throughout their day. But all that...
By Ann D'Adamo
Social Media

Social Media: Why Facebook’s FBX Shutdown is Good for Business

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting...
By Jenna Manula
Media

Social Media: Why Facebook’s FBX Shutdown is Good for Business | WMI

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting tool....
By Jenna Manula, Director Social Media Marketing
Health & Wellness

Marketing to Seniors: 5 Things Wellness Brands Should Know | WMI

As Baby Boomer generation ages, the number of seniors in the U.S. is rising and expected to account for more than 17% of the total U.S. population by...
By Ann D'Adamo
Media

Infographic: How America Celebrates Halloween | WMI

In the season between back-to-school and holiday shopping, Halloween has proven to be a treat for America's retailers. Consumers are expected to...
By Ann D'Adamo
Media

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to build...
By Ann D'Adamo

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