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Sep 30 2016

Marketing to Women With Curly Hair | WMI

Ann D'Adamo

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that addressed their most common concerns and styling challenges. Although the majority of women believe that media and society put a lot of pressure on women to have hair that looks a certain way, there’s a growing backlash as women are increasingly embracing their own natural hair texture. Smart marketers will want to stay ahead of the curve by gaining a deeper understanding of this consumer and what drives women of different hair types to purchase.

Filed Under: Beauty

Sep 28 2016

8 Essential Facts About Influencer Marketing | WMI

Ann D'Adamo

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that marketers are increasingly including influencer strategies in their marketing mix. It’s estimated that 61% of U.S. marketers will have some form of influencer program in place this year and budgets are expected to increase in 2017. Now that so many brands have executed influencer marketing campaigns, we can better understand the approaches that work and how to measure their effectiveness. Here, eight points we consider when planning an influencer engagement. 

Filed Under: Digital

Sep 26 2016

NY Fashion Week Trends 2016 | WMI

Ann D'Adamo

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to launch his immediately shoppable collection designed with supermodel Gigi Hadid, Rebecca Minkoff held a see-now-buy-now show on the sidewalk in front of her SoHo shop, and Kanye West held guests captive on Roosevelt Island for two hours before allowing them to view his latest highly controversial collection. But along with the spectacle and hype, some clear trends emerged that are worth noting.

Filed Under: Fashion

Sep 23 2016

Marketers Biggest Social Media Mistakes | WMI

Ann D'Adamo

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content that’s out of touch with their follower’s interests and values can result in more “unfollows” than “likes.” Researchers found that 86% of social media users want to follow their favorite brands on social media, but when they do, they’re looking for relevant content, not a constant stream of cringe-worthy posts. How can brands be sure their content is welcomed and shared? Start by learning what not to do on social media!

Filed Under: Media, Digital

Sep 22 2016

Women’s Marketing Adds Depth to Analytics Team | WMI

Ann D'Adamo

Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.

Filed Under: Get to Know WMI

Sep 21 2016

How to Get a Private Equity Firm to Look at Your Brand | WMI

Andrea Van Dam

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention. “We’ve seen those companies filling a niche and those offering highly innovative products have been ripe for investment or are being strategically snapped up by major brands,” says Women’s Marketing CEO Andrea Van Dam.

So what do private equity firms look for when making an investment in a beauty brand? Andrea recently spoke to Diane Miles, Operating Partner and CEO of TSG Beauty, a division of TSG Consumer Partners about the financial community’s obsession with beauty, and what investors look for in brands.

Diane has more than 25 years of experience in building beauty brands across the globe, so we were thrilled to get her view on one of our favorite topics, the beauty industry.

Filed Under: Media, Beauty, Get to Know WMI

Sep 20 2016

Women’s Marketing Expands Social Strategy Expertise | WMI

Ann D'Adamo

Women’s Marketing continues to offer best-in-class marketing services with new additions to our team of recognized industry experts.

Filed Under: Get to Know WMI

Sep 19 2016

The Mindset of Millennial Women | WMI

Ann D'Adamo

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re abandoning traditional roles and values and living by their own set of rules. At the same time, they’re incredibly disciplined about saving and planning for their future. In other words, they know what they want and they know how they aim to achieve it. Her “me-centric” perspective defines what she wants from the brands she buys and how marketers should communicate with her.

Filed Under: Media

Sep 16 2016

Extreme Couponing: Insights for Food & Beverage Brands | WMI

Ann D'Adamo

Coupon use is on the rise! A recent survey found that a third of Americans are using coupons or coupon codes more frequently than they have in the past. The number of adult mobile coupon users in the US rose nearly 18% to 92.6 million in 2015. By the end of 2016, analysts predict mobile coupon users will increase 11% to 104 million. But just because mobile coupon use is growing doesn’t mean that print coupons are obsolete. Another survey found that 58% of consumers reported using more print coupons over the past year. Nearly half the respondents indicated they used six or more coupons per shopping trip with 27% using 10 or more coupons per trip. And they’re saving money: 42% saved $30 or more each week and nearly a quarter saved more than $50 weekly!

Filed Under: Food & Beverage

Sep 14 2016

2016 Holiday Shopping Preview | WMI

Ann D'Adamo

It may be September, but retailers and brands are already preparing for the holidays! In our infographic, we explore how consumers will shop for the holidays in 2016, what their priorities are, how Millennials will be shopping, and offer tips to optimize experience both on mobile and at retail! 

Filed Under: Digital

Sep 12 2016

2016 Fall Fashion Footwear Trends | WMI

Ann D'Adamo

There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look with new boots or shoes. What styles will have you walking tall this autumn? We looked at the emerging footwear trends you’ll fall for this season.

Filed Under: Fashion

Sep 9 2016

Beauty’s Seven Most Wanted Products | WMI

Ann D'Adamo
If you could design a new beauty product, what would you create? That’s the question a recent survey posed to hundreds of women across America. Researchers found that across the board, women wanted products that were more practical than pie-in-the-sky. Here, we reveal the top seven products on her wish list.

Filed Under: Beauty

Sep 7 2016

Marketing to Generation Z: Teen Shopping Habits| WMI

Ann D'Adamo

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience. But if you think you can market to them the same way you're reaching Millennials, you're mistaken. Price conscious and independent, today's teenagers will do their research before heading to the store and have high expectations once they arrive. 

Filed Under: Fashion, Integrated

Sep 5 2016

Seniors and Social Media: How Older Boomers Engage | WMI

Ann D'Adamo

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers were actively engaging on social media, and what’s more, researchers found a connection between social media and better health in this demographic. It appears that the interpersonal connections seniors make on social media may help reduce feelings of loneliness, a contributing factor for many age-related health conditions.

Filed Under: Media, Health & Wellness

Sep 2 2016

How Women Buy Beauty 2016 | WMI

Ann D'Adamo

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop for hair and skin care products in 2016. We looked at the influence of mobile on the path-to-purchase, what female consumers look for before they shop, how they make brand decisions, and how Sephora and Ulta shoppers differ in their shopping habits. 

Filed Under: Beauty