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Aug 31 2016

Food Marketing Trends: Ethnic Cuisine | WMI

Ann D'Adamo

Italian, Mexican, Japanese…it seems hard to believe that some of today’s routine cuisines were all once considered exotic ethnic foods! Today we have #TacoTuesday and #SushiSaturday, but analysts are predicting that the newest crop of ethnic food trends could come from Afghanistan, Korea, and the Philippines—could #MantuMonday be far behind?

Filed Under: Food & Beverage

Aug 29 2016

Customizing Content for Facebook & Instagram | WMI

Ann D'Adamo

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that brands need to have a presence on both social media platforms. To activate consumers brands need to customize content to meet the unique needs and expectations of consumers. In our infographic, we look at how consumers engage differently on each and more important, why!

Filed Under: Media

Aug 26 2016

What Makes A Successful Health & Wellness Brand? | WMI

Ann D'Adamo

Last year more than 2,400 health and wellness products were launched in the U.S. –but only 10% will likely last. Why do some brands go on to become household names and others disappear? Researchers looked at the brands and products that emerged as winners and found five common traits among them.

Filed Under: Health & Wellness

Aug 24 2016

Best Practices for Sharing User-Generated Content | WMI

Ann D'Adamo

What are the best practices for sharing user-generated content?

New York Fashion Week promises its share of dramatic looks on the runway, but emerging trends are often revealed in the street-style images taken in, and around, Fashion Week venues. The excitement generated by the shows often inspires consumers to share their own looks on social media—frequently giving a “shout-out” to their favorite brands by tagging them in photos.

Filed Under: Media

Aug 22 2016

Health & Wellness Consumers: Fitness Habits & Motivations | WMI

Ann D'Adamo

In our infographic, we explore how frequently fitness enthusiasts work out, what foods and beverages they use to energize themselves, and how they shop for the equipment they need to get into shape.

Filed Under: Health & Wellness

Aug 19 2016

Accessories: The Unsung Heroes of Fashion | WMI

Ann D'Adamo

If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to oversize sunglasses, accessories offer a cost effective way to update your wardrobe. Perhaps this is why so many brands marketing to women are expanding their fashion lines to include accessories. In our infographic, we look at how women are shopping for fashion accessories and why brand might consider including them in their next collection.

Filed Under: Fashion

Aug 17 2016

The Skinny from Fat Mascara | WMI

Ann D'Adamo

At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out what the most successful beauty brands are doing on social, and learning about cutting-edge products…and that’s how we discovered our favorite podcast, Fat Mascara.

Filed Under: Beauty

Aug 15 2016

Marketing to Women: How Americans Are Traveling in 2016 | WMI

Ann D'Adamo

Each summer, Americans make more than 650 million long-distance trips! So, where do they go and what activities do they prefer? In our infographic, we take a look at how Americans choose to spend their summer vacation and how brands can come along for the ride! 

Filed Under: Health & Wellness

Aug 12 2016

Influencer Marketing: What Are Best Practices | WMI

Ann D'Adamo

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit 

This is the first in a Women's Marketing series on influencer marketing.

Brands are increasingly investing in influencer marketing programs—in fact, a recent study found 84% of marketers are including influencers as part of their strategy. We spoke with Max Klausner, founder of influencer marketing firm BrandBacker, which focuses on beauty brands and has worked with leading companies in the industry (Redken, Markwins Beauty Brands, and Clarisonic) and works with more than 15,000 bloggers, vloggers, and social media superstars about the brand influencer relationship, overcoming common challenges, and how to evaluate the ROI of influencer programs.

Filed Under: Media

Aug 10 2016

Food Marketing: Beyond The Bar | WMI

Ann D'Adamo

Portable, nutritious and functional, snack bars are meeting the needs of consumers in many ways. In our infographic, we look at why they are so popular and the factors influencing purchase.

Filed Under: Food & Beverage

Aug 8 2016

How Food Brands Innovate | WMI

Ann D'Adamo

Putting the Snap Crackle and Pop Back in Cereal

In early July, Kellogg’s announced the opening of Kellogg’s NYC, a café located in the heart of Times Square offering $8 bowls of cereal creatively dressed with a variety of toppings such as green tea powder, passion fruit jam, and lime zest. Promoting the café as a destination that “reminds guests of home and drives new curiosity around the cereal bowl,” the iconic brand is hoping to reinvigorate the somewhat soggy cereal market by creating a space for innovation and experimentation.

Filed Under: Food & Beverage

Aug 5 2016

Fitness and Wellness Trends | WMI

Ann D'Adamo

Americans are increasingly incorporating health and wellness into every aspect of their lives. In our infographic we look at how yoga, one of the hottest fitness and wellness trends, has established itself in the mainstream and how yoga enthusiasts are incorporating their practice into their daily routines.

Filed Under: Health & Wellness

Aug 3 2016

Shopper Marketing: How to Drive to Retail | WMI

Ann D'Adamo

We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand. Consumer needs are evolving and retailers have struggled to keep up. They know they need to make big changes in their marketing to remain a viable business model long-term, but they are uncertain about which direction to take. Today, we’ll look at the factors that led to the decline of the industry, where it is now, and the innovative retailers who are getting it right.

Filed Under: Media, Fashion, Beauty

Aug 1 2016

Social Media Advertising Trends| WMI

Ann D'Adamo

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone seeing your posts? Research company L2 looked at the latest social media advertising trends and found that unpromoted posts generated an average of 192 interactions (likes, shares, comments) per post—that's 96% less than promoted content. In our infographic, we look at why supporting your social media campaigns should be part of your strategic media plan. 

Filed Under: Media