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Stella Rising Blog

Digital

Back-to-School Digital Shopping Trends | WMI

Back to School Promises to Be a Bright Spot for Retail Although most consumers are deep into summer vacations, moms across America are already...
By Ann D'Adamo
Beauty

10 Fascinating Facts about Lipstick | WMI

“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor Liz articulated what women have known for centuries: ...
By Ann D'Adamo
Food & Beverage

Marketing Food to Millennials | WMI

Grocery Stores Go Millennial Sorry grocery retailers, a new study found that almost half of all consumers spend as little time as possible shopping...
By Ann D'Adamo
Fashion

Fashion's New Sharing Economy | WMI

Fast fashion has allowed women to purchase inexpensive and on-trend clothes at wallet-friendly prices. But after years of sacrificing quality for...
By Ann D'Adamo
Paid Search

Google Rolling Out Showcase Shopping Ads for Broad Queries

Google Rolling Out Showcase Shopping Ads for Broad Queries
By Cristina Priamo
Media

Infographic: Marketing the Summer Olympics 2016 | WMI

More than 20 million people are expected to tune in to watch the Olympic games in Rio this summer! But they're not just watching on TV, they'll be...
By Ann D'Adamo
Beauty

Charlotte Tilbury, Giving Women #LipstickConfidence | WMI

There are makeup artists, and then there are makeup artists! Charlotte Tilbury happens to be among the latter. Having made up the faces of the...
By Ann D'Adamo
Media

Influencer Marketing: Mom Bloggers | WMI

Discover how to tap into the power of Mom Bloggers!
By Ann D'Adamo
Food & Beverage

5 Food Marketing Trends You Need to Know | WMI

Food trends change as frequently as the daily specials at your favorite restaurant. Marketers always have to be looking ahead for engaging ways to...
By Ann D'Adamo
Beauty

Infographic: The Mobile Beauty Counter | WMI

Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers...
By Ann D'Adamo
Media

4 Tips for Participating in Hashtag Holidays | WMI

There has been debate about brands jumping on the ever-increasing number of hashtag holidays. While trending topics such as #NationalSiblingsDay or...
By Ann D'Adamo
Fashion

Retail Marketing Trends: Shopping for the Right Fit | WMI

Most women say they would purchase more clothing if they were ensured the right fit! Learn why ill-fitting clothing and shoes are among women's top...
By Ann D'Adamo
Social Media

Facebook’s New Algorithm & Other News

Facebook has undergone quite a few changes in the last month. The most recent update to Facebook’s news feed algorithm is one that brands and...
By Nicole Gittleman
Beauty

Beauty and Wellness Marketing Trends | WMI

Escapism and Magical Thinking Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved,...
By Ann D'Adamo
Beauty

Infographic: Millennial Mobile Shopping Trends | WMI

Want to know how women shop for beauty on their mobile phones? We've created this infographic to illustrate why Millennials, moms, and multicultural...
By Ann D'Adamo
Food & Beverage

Marketing Food to Millennials

Emotional Eating: The Role of Food in Millennials’ Lives While attitudes around food have been shifting over the past decades, Millennials have...
By Ann D'Adamo

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