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Jul 29 2016

Back-to-School Digital Shopping Trends | WMI

Ann D'Adamo

Back to School Promises to Be a Bright Spot for Retail

Although most consumers are deep into summer vacations, moms across America are already thinking about what their kids will need for the next school year. Analysts are predicting the back to school season will be a bright spot for retailers who have had a disappointing 2016, but warn that one sunny season won’t cure the bigger challenges retailers face—economic uncertainty, changing consumption patterns that are driving more apparel and electronics sales online, or the growth of other product categories such as automobiles and experiences. A look at the opportunities for retailers and brands during back-to-school season.

Filed Under: Digital

Jul 27 2016

10 Fascinating Facts about Lipstick | WMI

Ann D'Adamo

“Pour yourself a drink, put on some lipstick, and pull yourself together.” –Elizabeth Taylor

Liz articulated what women have known for centuries: lipstick has the ability to change our look, shift our mood, and give us confidence. In honor of National Lipstick Day, we’ve pulled together ten fun facts about our favorite pout perfecting cosmetic.

Filed Under: Beauty

Jul 25 2016

Marketing Food to Millennials | WMI

Ann D'Adamo

 

Grocery Stores Go Millennial

Sorry grocery retailers, a new study found that almost half of all consumers spend as little time as possible shopping for food. Although 74% of American consumers say their main grocery retailer carries items they want, and 64% believe retailers always, or mostly, understand their grocery requirements and offer value, something is missing from the mix.  Millennial consumers are looking for a more personalized experience in retail—and that includes the supermarket. The overall shopping experience, value, quality, and service are more important to consumers than having a dozen varieties of ketchup on the shelves.

Filed Under: Food & Beverage

Jul 22 2016

Fashion's New Sharing Economy | WMI

Ann D'Adamo

Fast fashion has allowed women to purchase inexpensive and on-trend clothes at wallet-friendly prices. But after years of sacrificing quality for quantity, they’re starting to wonder if it’s worth it. Environmentally aware consumers are concerned about the amount of waste and questionable labor practices involved in getting these clothes to market quickly, as well as piles of discarded merchandise. So, what’s a conservation-minded fashionista to do?

Filed Under: Fashion

Jul 20 2016

Infographic: Marketing the Summer Olympics 2016 | WMI

Ann D'Adamo

More than 20 million people are expected to tune in to watch the Olympic games in Rio this summer! But they're not just watching on TV, they'll be tuning in on mobile and following on social media. In our infographic, we look at how brands marketing to sports enthusiasts can reach consumers and engage with them throughout their day. 

Filed Under: Media, Health & Wellness

Jul 19 2016

Charlotte Tilbury, Giving Women #LipstickConfidence | WMI

Ann D'Adamo

There are makeup artists, and then there are makeup artists! Charlotte Tilbury happens to be among the latter. Having made up the faces of the super-famous (Kim Kardashian, Salma Hayek) and super-gorgeous (Miranda Kerr, Kate Moss), Tilbury knows a thing or two about bringing out the best in women. Her makeup and skincare line amassed a cult following in the U.K. and U.S. and now she’s expanding her #lipstickrevolution to women everywhere through her partnership with Women for Women International.

Filed Under: Beauty

Jul 18 2016

Influencer Marketing: Mom Bloggers | WMI

Ann D'Adamo

Discover how to tap into the power of Mom Bloggers!

Filed Under: Media

Jul 15 2016

5 Food Marketing Trends You Need to Know | WMI

Ann D'Adamo

Food trends change as frequently as the daily specials at your favorite restaurant. Marketers always have to be looking ahead for engaging ways to address their audience. Below we look at five emerging food marketing trends to consider for your brand.

Filed Under: Food & Beverage

Jul 13 2016

Infographic: The Mobile Beauty Counter | WMI

Ann D'Adamo

 

Increasingly, women are more comfortable shopping from their smartphones and this is especially true of beauty enthusiasts. As more beauty buyers use their smartphones as a tool for discovery and research, cosmetics brands have an opportunity to welcome them through social media and mobile optimized sites!

Filed Under: Beauty, Digital

Jul 11 2016

4 Tips for Participating in Hashtag Holidays | WMI

Ann D'Adamo

There has been debate about brands jumping on the ever-increasing number of hashtag holidays. While trending topics such as #NationalSiblingsDay or #NationalLipstickDay can be a fun way to join the conversation on Twitter or showcase your brand’s personality on Instagram, marketers should develop a strategy before launching a campaign. Below, we offer four tips to consider before tackling trending topics.

Filed Under: Media

Jul 8 2016

Retail Marketing Trends: Shopping for the Right Fit | WMI

Ann D'Adamo

Most women say they would purchase more clothing if they were ensured the right fit! Learn why ill-fitting clothing and shoes are among women's top complaints at retail. In our infographic, you'll discover the latest retail marketing trends and learn why women aren't shopping as much as they could. Women's Marketing offers our clients deep insights into the way female consumers feel about brands and expertise into the way women interact with media. Contact us today for a look at the buying power of women and let us show you how our strategic media planning services can elevate your brand.

Filed Under: Fashion

Jul 6 2016

Beauty and Wellness Marketing Trends | WMI

Ann D'Adamo

Escapism and Magical Thinking

Since the beginning of mankind, humans have marveled at the magic of the universe. But as we’ve evolved, once-mysterious phenomena have been explained by science. Today, there’s little we feel that we don’t know—or can’t be Googled to find out.

Filed Under: Beauty, Health & Wellness

Jul 4 2016

Infographic: Millennial Mobile Shopping Trends | WMI

Ann D'Adamo

Want to know how women shop for beauty on their mobile phones? We've created this infographic to illustrate why Millennials, moms, and multicultural consumers were leading in mobile beauty buying and how social media is a gateway to trends and new products! Women's Marketing offers our clients data backed insights into marketing beauty products to key influencers. Contact us today to learn how we can help your brand reach more women through mobile media marketing. 

Filed Under: Beauty

Jul 1 2016

Marketing Food to Millennials

Ann D'Adamo

Emotional Eating: The Role of Food in Millennials’ Lives

While attitudes around food have been shifting over the past decades, Millennials have permanently altered the way we talk about eating. Their passion has fueled the growth of an entirely new food and beverage category deeply rooted (pun intended!) in heritage and artisanal craft. Richly storied and steeped in authenticity, this back-to-basics mindset has spurred the growth of communities entirely centered in conversations about food. As food culture has become a touchpoint for these communities, the emotional ties to food and beverage brands become stronger—it’s no longer about just what’s on their plates, but the history and experience of the meal.

Filed Under: Food & Beverage